Barbie

BARBIE CONSUMER PRODUCTS' SUCCESS DEMONSTRATES THE POWER OF PINK.

EL SEGUNDO, Calif. (June 10, 2003) - The secret password to the success in the girls marketplace is "Barbie®." When our licensees want to be a leader in their category, all they have to do is think pink... Barbie® pink, that is. The Barbie® Brand continues to connect with girls around the world demonstrating its leadership by exhibiting 200% growth over the past seven years, capturing significant market share in its licensing categories and earning $1.7 billion in retail sales worldwide, up 22% versus 2001. With scores of products to entertain, engage and inspire, the Brand brings the spirit of Barbie® to girls by successfully anticipating the ever-changing needs of this consumer target.

"We are a dynamic Brand that is constantly growing with our customer," says Richard Dickson, senior vice president Mattel Brands Consumer Products, Mattel, Inc. "The key to our success is finding the right products and marketing strategies that will hold our customers' interest as they evolve in age, experience and brand expectations."

Stylin' Up Some Tunes

As music remains a relevant trend with girls of all ages, Barbie® has teamed up with the industry's best to create some chart-topping products that will really hit the beat with girls. For the aspiring singer, the Barbie™ Karaoke-Camera Music Video Maker helps bring out the singin' sensation in any girl with this high-tech machine. Using the built-in video camera, girls can create and star in their own music video by singing their favorite song and watching themselves on TV. Care to dance? The Barbie™ Gotta Groove™ Dance Mat is an interactive dancing game that lets girls perform dance moves based on Barbie® doll's directions and to special hidden clues in groovy music.

Room to Grow

From furniture to bedding, Barbie home fashions are all about wall-to-wall style. The new Barbie™ Princess Ready Room will make any girl's house sleepover central. Using the bed as a foundation, girls can create a fantasy environment by attaching a dreamy canopy and pillow headboard. It's the perfect compliment to her Barbie™ bedding.

Now girls can keep their rooms nice and clean with the Barbie™ Real Vacuum. Adapted from Bissell's popular GoVac, this rechargeable vacuum has an adjustable handle and the versatility to switch from an upright to a hand vacuum in seconds. Speckled with daisies and available in three different colors, the Barbie™ Real Vacuum makes cleaning a really fun experience.

Runway Ready, Mom Approved

Be active! Create! Dream! That's what this year's Barbie™ fashion collection is all about! Experience the magic of spring with the Country Flair™ collection. The down-home feel of patchwork denim and frilly white lace are accented w/vivid fruity and floral prints. Around the world and back again, cultures of the world stand together with the Foreign Exchange collection. Ancient tribal patterns, intricate beadwork, Asian-inspired patterns and rough-cut Native American leather are at the height of what's hip this season.

When the weather gets cooler, Barbie® knows how to heat things up in style. Fashion takes a stand this fall with updated bohemian looks, perfect for the prettiest of protests. Marching against predictability, these styles combine ultrasuede and lush velvet with denim and worn corduroy for a patchwork of texture and color. Tiered skirts, peasant sleeves, sparkly appliqu�s and lacy embellishments add a romantic flair to the hippie chic standard.

Now girls aren't the only fans sporting cool fashions from Barbie®. An exclusive line of baby t-shirts for adults featuring the world's foremost fashionista -- Barbie®. These kitchy, fashion-forward tees will feature current interpretations of Barbie along with classic favorites such as Malibu Barbie™.

What's Cooking with Barbie?

Girls love to play chef, and this ultimate electronic toy combines role-play and technology to give girls four different ways to heat things up! The Barbie™ Electronic Smart Cooking Center is the ultimate dream kitchen for culinary queens in training. Complete with its own oven, electronic stovetop, griddle and microwave, girls are sure to have things sizzlin' in this kitchen.

Brain Power

Barbie uses her unique style to engage girls in learning with innovative products that combine education and fun. Learning and creating come to life with the Barbie™ B-Anything™ Inspiration Station. When the pen touches the pages, the stories and activities come alive with music and explanations. When connected to a TV, the activities jump onto the screen. In addition, the Barbie™ B-Book continues to be the top-selling electronic learning product for girls, helping develop memory, spelling, punctuation and math skills.

Outdoor Fun in the Sun

Let the games begin! The Barbie® Brand is your season ticket to outdoor fun! For extreme athletes, the new Barbie™ inline skates with light up wheels are a "must have" for sporty girls-on-the-go. Whether it's inline skating, biking or skateboarding, the Barbie multi-sport helmet and protective pads promote safety in a fun new way.

Located in the sporting goods aisle at major retailers, Dad can't resist buying an authentic Barbie™ fishing kit for his little girl. Decorated with fish icons in bright colors and an easy push-button reel, this cool fishing rod is perfectly designed for little fingers. This fishing kit also includes a practice casting plug and a tackle box with a picture frame so that girls can insert a photo of their catch of the day.

Barbie of Swan Lake Licensed Products and Accessories

Based on the $150 million success of Barbie™ as Rapunzel, Barbie Consumer Products is infusing even more magic into the world of Barbie™ of Swan Lake by increasing the number of related licensed products. The expanded product line includes 12 categories of consumer products, such as apparel, accessories sporting goods and electronics.

Light Up Your Life

Barbie™ always has the right stylish ray of light. Featuring funky flowers and a sleek shape, The Barbie™ Brilliant Book Light easily clips on to books and never keeps girls in the dark. Complete with a lanyard and Barbie™ charms, girls can fashionably carry their Barbie™ Petal Power flashlight light along to all of their adventures. This unique flashlight brightens up a girl's world by allowing her to customize her light with three different pop-on petals that fit right over the flashlight.

About Mattel Girls Brands

Since the Barbie® doll's launch in 1959 as a paper doll inspired friend, she has firmly established herself as the most popular fashion doll ever introduced. For more than four decades, Mattel has maintained Barbie® doll's popularity by adapting her look, lifestyle and fashions to meet changing times while evolving her world into an overall lifestyle brand for girls. While the Barbie Brand represents Mattel's initial roots in girls' toys, Mattel Brands has several best-selling girls brands including My Scene™, Polly Pocket!® and ello™. A natural extension of the brands to the online world, Mattel Interactive Group provides girls of the 21st century a new way to interact with their favorite toys through web sites and licensed Mattel-branded interactive software and video game titles.

Polly Pocket! ® Used under license from Origin Products Ltd. and Bluebird Toys (UK) Ltd. © 2003 Origin Products Ltd. All Rights Reserved.

About Mattel

Mattel, Inc., (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family of toys and games is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®, and Fisher-Price®, which also includes Little People®, Rescue Heroes™, Power Wheels®, as well as a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 36 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands --- today and tomorrow.