Dragon Booster

JAKKS Pacific and Alliance Atlantis Sign Master Toy Licensing Agreement for Dragon Booster; New Action Adventure Animation Planned for Debut in Fall '04.

MALIBU, Calif. -- June 10, 2003 -- JAKKS Pacific, Inc. and Alliance Atlantis announced today from the New York Licensing Show that the Companies have signed a worldwide master toy licensing agreement for Alliance Atlantis' new children's animated property, Dragon Booster(TM). JAKKS will develop, manufacture, and distribute toys in multiple categories based on the highly anticipated animated series that is anticipated to debut in September 2004.

JAKKS plans to develop action figures, accessories and playsets, craft and activity toys, vehicles, Tongue Tape candy, and more based on the new boys' action property for Fall 2004. Alliance Atlantis is launching the property at Licensing Show 2003 and JAKKS plans to debut Dragon Booster product at the Fall Mass Market Expo in New York.

"We believe Dragon Booster is quite possibly the breakthrough boys' action property our industry has been waiting for," said Jennifer Richmond, vice president of licensing, JAKKS Pacific, Inc. "The show contains all the key elements needed in a successful boys action product line -- good-vs.-evil storyline, crime fighting, racing dragons and dinosaurs, and dynamic characters. We are very excited to be aligned with Alliance Atlantis and Dragon Booster in the commencement of its launch, and believe it has the potential for worldwide appeal."

Jennifer Bennett, vice president of merchandising and licensing, Alliance Atlantis, commented: "Alliance Atlantis has found in JAKKS Pacific a toy partner who not only shares our passion and vision for Dragon Booster but has the outstanding ingenuity needed to produce a unique, fun, and compelling line of toys, as well as an eagerness to work closely with our team to leverage the maximum success and longevity of the property. We are thrilled to be working with them on this exciting new boys' action property."

Conceived by The Story Hat(TM), Dragon Booster is a mythic good-versus-evil struggle in a classic, yet timeless, setting where an everyday teenager, Artha Penn, discovers he has the mystical powers to change the fate of the universe as the key warrior in a high-tech futuristic rebellion, controlling the awesome might of Beau, a reptilian Goliath. Race along with Artha Penn as he hangs on for the ride of his life and the battle of the century! The series is scheduled to launch in the Fall of 2004.

About Alliance Atlantis

Alliance Atlantis Communications Inc. is a leading vertically integrated broadcaster, creator, and distributor of filmed entertainment. The Company's common shares are listed on the Toronto Stock Exchange -- trading symbols "AAC.A," "AAC.B"; and on NASDAQ --trading symbol "AACB." The Company's Web site is www.allianceatlantis.com.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and leisure products. The product categories include: Action Figures, Arts & Crafts Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, and Dolls. The products are sold under various brand names, including Flying Colors(R), Road Champs(R), Remco(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), and Color Workshop(R). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(TM) video games. For further information, visit www.jakkspacific.com.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements. Such statements reflect the current views of the Company with respect to future events and are subject to certain risks, uncertainties, and assumptions. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual future results or events may vary materially from those described herein.