Mattel Brands

MATTEL BRANDS CONSUMER PRODUCTS COMBINE THE POWER OF PINK AND THE MUSCLE OF MOTORS DURING LICENSING SHOW 2003.

EL SEGUNDO, Calif., June 10, 2003 - What do you get when you combine a passion for pink, the most powerful man in the universe, and the speed, power and performance of the most preeminent die-cast cars on earth? You get more than $2 billion in retail sales of powerful properties from Mattel Brands Consumer Products.

The newly formed licensing arm of Mattel, Inc., will showcase its unrivaled lifestyle brand expertise in both girls and boys products during Licensing Show 2003 International in New York this June. Mattel's marquee brands, such as Barbie®, Hot Wheels®, Polly Pocket®, Matchbox® and the Masters of the Universe® will be represented as well as newly established trendsetters such as My Scene™.

"We have successfully leveraged our strengths, partnering with best-in-class companies to create innovative consumer products that reinforce our brand extension strategy," said Richard Dickson, senior vice president, Mattel Brands Consumer Products. "By combining the expertise of the girls and boys licensing businesses, Mattel Brands Consumer Products has created a smart, unified strategy for future growth and is poised to create an even more significant impact on the world of licensing."

Mattel Brands Consumer Products -- Girls Initiatives

In addition to showcasing its strength as a licensing industry leader, Mattel Brands Consumer Products will glide down the catwalk in style when it presents a stylish fashion show titled "Barbie® Through the Ages." The show will introduce hip and fun fall Barbie®-branded fashions for girls of all ages as well as highlight the newly announced licensing partnership and fashion collection of "My Scene™ by Limited Too."

Originating from Mattel's My Scene™ brand of dolls and accessories that launched with great success in fall 2002, the clothing collection was created by Limited Too's fashion-savvy designers who have interpreted New York's hottest runway trends in a manner appropriate for tween girls. The new fresh and sassy fashions are guaranteed to dominate girls' "must-have" back-to-school lists.

Mattel Brands Consumer Products -- Boys Initiatives

Mattel Brands Consumer Products will unveil a line of Hot Wheels® licensed apparel and authentic action-performance sporting goods that match the fearless attitudes of tween and teen boys. From BMX bicycles and authentic skateboards to in-line skates and protective gear, Hot Wheels® is reaching boys of all ages with hot products and cool gear.

To demonstrate the line's authenticity and credibility, some of the hottest athletes in extreme sports will show off the full line of Hot Wheels® licensed products during the Hot Wheels™ Hyper stunt show which is scheduled to visit 30 cities throughout the summer and fall. The tour will make a special stop at New York's Javits Convention Center during Licensing Show to perform gravity-defying aerial stunts on a half-pipe ramp using a full range of authentic Hot Wheels® gear and apparel. Scheduled to perform is John Parker, BMX sports star.

"Hot Wheels® is unique in that consumers maintain a strong affinity with the brand long after they stop playing with the cars and track sets," said Richard Dickson, senior vice president, Mattel Brands Consumer Products. "As boys grow older, they continue to relate to the brand's core positioning-speed, power and performance."

ABOUT MATTEL

Mattel, Inc., (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®, and Fisher-Price® which also includes Little People®, Rescue Heroes™, Power Wheels® as well as a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 27,000 people in 36 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands --- today and tomorrow.