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Whac-A-Mole

Hasbro Selects Whac-A-Mole.

New York, NY, June 6, 2003 - Bob's Space Racers, Inc. announced today an agreement with Hasbro Inc. in which Hasbro will produce an electronic board game based on the amusement park classic arcade brand "Whac-A-Mole."

Whac-A-Mole arcade games have been enjoyed by tens of millions of consumers of all ages worldwide for over 25 years. Whac-A-Mole continues to be a leading revenue producer in amusement parks and fun centers worldwide generating approximately $100 million per year in gaming revenue and an estimated $1.2 billion since inception.

"Hasbro was our company of choice, because of their dedication, history and experience in creating great family games," says Mike Lane, CFO, Bob's Space Racers, Inc., inventor and owner of the Whac-A-Mole brand.

The Dimensional Branding Group, LLC (DBG), a San Francisco-based strategic brand alliance, licensing and tactical marketing company exclusively represents the Whac-A-Mole brand.

About Dimensional Branding Group

Founded in 2000, San Francisco-based Dimensional Branding Group, LLC (DBG) focuses on strategic brand licensing, alliance development and tactical promotional marketing. The DBG management team is comprised of experienced executives with extensive backgrounds in brand extension and licensing, sponsorship and endorsement, promotions, marketing, and consumer research. For more information, visit www.dimensionalbranding.com

Return to the Licensing 2003 News (June 2003)

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