LEGO Themed Playable Wallcoverings™ Make Decorating Child's Play

NEW YORK, NY -- (February 12, 2008) - Big Apple Worldwide, Inc. is pleased to announce that its wholly owned subsidiary, Big Apple Wallcovering, Inc., has secured a licensing agreement with The LEGO Group to produce a line of Playable Wallcoverings™. Designed in cooperation with The LEGO Group, a full line of background murals, borders and decals will be developed, allowing children to place and arrange the easily detachable wallcoverings on any surface that they desire.

Big Apple Wallcovering's LEGO products will be available through its "No More Books™" kiosks and through other wallcovering outlets in fall 2008. The designs will feature selected LEGO themes such as City, Sports, Castle and Princess.

"We are thrilled to partner with a fine company like The LEGO Group. These are the most innovative wallcoverings that have been created for children and the possibilities for their use are endless," stated Neal Jablon, CEO and President of Big Apple Worldwide, Inc.

"We are very excited to have Big Apple Wallcovering as a new member of our family," said Stephanie Lawrence, Director of Licensing for The LEGO Group. "They immediately understood the LEGO brand, the creativity and passion that it instills in children and, most importantly, how to apply that creativity and passion to a wonderful, innovative collection of wallcovering products that brings our brand values to life and adds an interactive fun dimension to their products."

About The LEGO Group:

The LEGO Group, a privately held, family-owned company based in Billund, Denmark, is one of the world's leading manufacturers of high-quality, creatively educational play materials for children. The company is committed to the development of children's creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." For more information, visit www.LEGO.com.

LEGO and the LEGO logo are trademarks of The LEGO Group © 2008.

Big Apple Worldwide, Inc. (www.bigappleworldwide.com) is a holding company focused on serving the hospitality, leisure and retail market. Big Apple Wallcovering, Inc. (www.bigapplewallcovering.com) is a wholly owned subsidiary of Big Apple Worldwide and has inspired the Architecture and Design community with cutting-edge design and the manufacturing of architectural Wallcovering and fabrics for hospitality, private offices and commercial interiors. Big Apple Wallcovering now enters the retail industry, placing its "No More Books™" Kiosks into Major Retailers across the country. Big Apple Worldwide, Inc. also recently purchased Elabrient Surfaces (www.elabrient.com), which is a commercial interior design development and manufacturing company specializing in commercial Wallcovering. Big Apple Travel, Inc. (www.bigappletravel.com), a wholly owned subsidiary of Big Apple Worldwide, Inc., is a full-service travel agency and features a next generation travel salon in Orlando, Florida.