Scooby-Doo and his faithful pal Shaggy are ridin' high this holiday season in Equity™ Consumer Products' Remote Controlled Tethered Mystery Machine, available exclusively at Kay Bee Toys stores nationwide.

The molded-plastic Remote-Control Tethered Mystery Machine comes with articulated Scooby-Doo and Shaggy figures allowing kids ages 3 and up to enjoy mystery-solving, role-playing fun. The Mystery Machine (SRP $19.99) operates on AA batteries and is linked to the remote-controlled device by a soft, plastic tether so adventure is never far away. The front doors of the Mystery Machine open to allow Scooby-Doo and Shaggy to enjoy the ride.

Scooby-Doo was created by animation legends William Hanna and Joseph Barbera, and ``Scooby-Doo Where Are You?'' is one of the longest-running animated series in television history. Currently airing on the Cartoon Network, the series is one of the network's top rated shows and is viewed more than 23 times per week. Scooby-Doo also was recently voted kids' favorite cartoon character on Cartoon Network.

Equity Marketing, Inc. is a diversified marketing services company that provides a broad range of custom promotional programs that build sales and brand awareness for retailers, restaurant chains and consumer goods companies. Equity Consumer Products division develops and markets distinctive products based on trademarks the company owns or classic licenses. More information about Equity Marketing and the Equity Consumer Products division is available on the company's website at www.equity-marketing.com.

Warner Bros. Consumer Products, a division of Warner Bros., a Time Warner Entertainment Company, L.P., is one of the leading and most diversified licensing and retail merchandising organizations which includes a vast library of intellectual properties and the Warner Bros. Studio Stores, including wbstore.com, its e-commerce website. With over 3,700 licensees, Warner Bros. Consumer Products licenses the rights to names, likenesses and logos for a variety of entertainment properties, categories, and Warner Bros. icons that include Looney Tunes, Batman, Superman, Scooby-Doo, The Wizard of Oz, Friends, ER, and its newest member, Harry Potter.

SOURCE: Equity Consumer Products

[Posted 11/22/2000]