The promotion includes the design and manufacturing of custom promotional products, development of a complementary web site and management of related strategic and logistical services. The name of the client and additional program details were not disclosed due to competitive reasons.

``This program leverages the strength of an international entertainment property and features a tie-in with an exciting new consumer product,'' said Don Kurz, Equity Marketing's Chairman and Chief Executive Officer. ``Our business continues to expand because we are able to deliver programs such as this one -- with unique, highly creative products and services -- on time and within budget. We expect 2000 to be another record year, thanks to the Equity team's diligent work and commitment to customer service.''

Equity Marketing, Inc., a leading marketing services company, designs and produces custom promotional programs that build sales and brand awareness for retailers, restaurant chains and consumer goods companies such as Burger King Corporation, The Coca-Cola Company, /Mobil, CVS/pharmacy and others. The company complements its core promotions business by developing and marketing distinctive consumer products, based on trademarks it owns or classic licensed properties, which are sold through specialty and mass-marketing retailers. More information about Equity Marketing is available on the company's web site at www.equity-marketing.com.

SOURCE: Equity Marketing, Inc.

[Posted 11/29/2000]