Find Incredible Bargains Throughout the Store!

PITTSFIELD, Mass., July 28, 2008 -- KB Toys, the nation's largest mall-based specialty toy retailer, revealed today their exciting, new Extreme! Value Program.

KB Toys is keenly aware of the financial challenges consumers face everyday and, as a result, is introducing an Extreme! Value Program. Based on the successful Super Value program, created last year, that offers low priced, high value toys everyday, KB Toys' Extreme! Value program offers temporary price cuts on already bargain priced Super Value toys.

"Guests at our stores already appreciate the savings of our Super Value toys. The new Extreme! Value program just helps consumer dollars go even further," said Andy Bailen, CEO of KB Toys.

Prices have been temporarily slashed on a wide variety of Super Value toys that include fun educational toys, a great selection of preschool toys and plenty of toys for girls and boys of all ages to enjoy.

The selection changes every month, and at savings up to 50% off the already low Super Value prices, these toys are truly bargains not be missed.

Here's just some of the Extreme! Value offerings:

Smart Globe Jr.
Everyday Super Value $29.98, Limited Time Extreme! Value $19.98
Explore the world with this fun and educational "talking" globe. Ages 3 & up.

Jumbo Art Easel
Everyday Super Value $19.98, Limited Time Extreme! Value $14.98
Give your young art enthusiasts the perfect place to create their masterpieces! Ages 3 & up.

Remote Control Batmobile
Everyday Super Value $19.98, Limited Time Extreme! Value $14.98
Get "behind the wheel" of the Batmobile! Features easy-to-use tethered control. Ages 5 & up.

7'x7' Bounce House
Everyday Super Value $129.98, Limited Time Extreme! Value $99.98
Perfect for indoor & outdoor fun. Self inflates in minutes & features continuous air flow. Ages 3 & up.

Bratz Fashion Show Dolls
Everyday Super Value $9.98, Limited Time Extreme! Value $4.98 ea.
Trendy & fun styles from the dolls with a passion for fashion. Ages 4 & up.

Little People Time to Learn Preschool Playset
Everyday Super Value $32.98, Limited Time Extreme! Value $24.98
Discover numbers, colors, shapes and fun sounds. Features two modes of play to help kids learn. Ages 1-3.

"Discounts like these could not come at a better time; we are thrilled to be able to pass along these tremendous savings to our guests," added Bailen. Stop by your nearest KB Toys store and enjoy the Extreme! Value today.

About KB Toys

KB Toys, Inc. is the nation's largest mall-based specialty toy retailer, operating more than 430 Stores across America, the American Territory of Guam and the commonwealth of Puerto Rico. Headquartered in Pittsfield, Mass., the privately-held company has been delighting children and parents alike with the fun of toys for more than 80 years. To find the store nearest you click on www.kbclubhouse.com.