MALIBU, Calif. -- Sep. 2, 2008 -- JAKKS Pacific, Inc. today announced the signing of two exclusive, four year, worldwide Master Toy license agreements with MMA organizations World Extreme Cage Fighting® (WEC™) and PRIDE®. JAKKS is expected to launch the line of collectible action figures, play sets and accessories based on WEC and PRIDE in Spring 2010.

WEC focuses on lighter weight classes including the bantamweight and featherweight divisions. WEC was founded in 2001 and purchased by the owners of the Ultimate Fighting Championship® brand in 2006. PRIDE, one of the most popular MMA organizations in Asia, was founded in 1997 in Japan and purchased last year by the owners of UFC.

"We are thrilled to extend our relationship with UFC by adding WEC and PRIDE to our action figure roster," said Stephen Berman, President and COO, JAKKS Pacific. "As the world leader in fighting action figure toys, we plan on dominating the Mixed Martial Arts collector action figure arena. The addition of WEC and PRIDE gives JAKKS a substantial base of fighters with which to work and develop into a broad and exciting line of collectable products for fans."

"This agreement with JAKKS gives fight fans a premier line of authentic collector action figures," said Dana White, UFC President. "This is a great partnership that benefits the sport, our athletes and our fans."

About the Ultimate Fighting Championship

The Ultimate Fighting Championship is the world's leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV®, DISH Network®, TVN® Entertainment, Shaw Pay-Per-View, Bell ExpressVU®, Viewers Choice, SaskTel Max™ and via the Internet worldwide on Yahoo!® Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ:JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories, sold under various proprietary brands including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech™, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™, EyeClops™ and Plug It In & Play TV Games™. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney, Nickelodeon, Warner Bros., World Wrestling Entertainment, Ultimate Fighting Championship and Cabbage Patch Kids. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit http://www.jakks.com.