To accommodate the tremendous growth and continue its acceleration, 21st Century Toys, Inc. has hired several key top executives, and completed its operations improvements with several other internal promotions.

Richard ``RZR'' Regan has been hired as the new Vice President/Director Of Marketing and Advertising. Richard brings 25 years of diversified successes in Marketing/Advertising from his Marketing and Advertising Agency business focused on complete print/TV/radio/events for national and international campaigns. Richard's clients have included Home Savings of America, G.T.E., Paramount Studios, Xerox, Nestle, Pinnacle Systems, Miller Brewing, Charles Schwab, Carnation and Success Network International.

``It's an exciting and expanding product line,'' said Regan, ``and I'm ready to launch all of our new creative for our state-of-the-art web site, TV/print, advertising, marketing and events!''

Carey Bay has been hired as the new Vice President of North America Sales. Carey brings 18 years of executive expertise and dynamic sales experience in the toy, cd-rom and video game industries with great successes for such companies as Mattel Toys, Matchbox Toys, Sega of America and Hasbro Toys.

``21st Century Toys' The Ultimate Soldier, The Villains and America's Finest Brands are some of the most exciting products I have seen come out of the toy industry in years,'' said Bay, ``and the authenticity and attention to detail is the highest I've ever seen! I look forward to continuing the gains of 200+% in the action figure category that we have exhibited over the past year and a half.''

As part of 21st Century Toys operations improvements, a number of changes and promotions have taken place.

Scott Allen, one of the company's Co-Founders, has been named the new President and Chief Executive Officer. Scott is the original creative visionary for this company along with his R & D, product line and business expertise. Scott replaces James T. Allen who will no longer be associated with the company, but who remains a shareholder.

Jose Abrego has been promoted to Vice President of Manufacturing and Logistics. Jose brings 20 years of expertise in warehousing, transportation, logistics and management.

21st Century Toys' NEW National TV Campaign has just launched on TNT, Nickelodeon, Cartoon Network, MTV, Fox Family Channel and Animal Planet. The media buy is for 4th Quarter of 2000 and 1st Quarter of 2001. The first campaign includes a 30-Second Commercial using groundbreaking, state-of-the-art, single-frame animation.

Featured in the commercial are The Ultimate Soldier�, The Villains� and America's Finest� action figures, as well as police helicopter and fire rescue vehicles. The Villains attempt to rob a young boy's piggy bank in his bedroom without waking him, but they are surprised as The Ultimate Soldier, America's Finest S.W.A.T., Fire Truck and Police Helicopter rush to rescue.

``The tremendous production value and unique ground-breaking effects give this commercial a look and impact that stands out from the competition,'' said Regan. ``Currently, two 60-second commercials and a 90-second commercial are scheduled for completion by Christmas!''

21st Century Toys, Inc., specializes in original, authentically researched design/sculpting, greatly detailed painted and crafted action figures, playsets, airplanes, helicopters, tanks, rescue and other vehicles. THE ULTIMATE SOLDIER�, AMERICA'S FINEST�, THE VILLAINS� and THE ULTIMATE SOLDIER XTREME DETAIL™ product Brands are considered The New Gold Standard for detail/quality/value and provide children, families and collectors with truly realistic and finely detailed quality toys at a very affordable cost. For additional information about 21st Century Toys, Inc., visit the company's state-of-the-art Web Site at www.21stcenturytoys.com for 360 degree Surround Toy Viewing(TM), and view the New National TV Commercal at www.21stcenturytoys.com/STATIC/commercial/tv_com.html.

SOURCE: 21st Century Toys, Inc.

[Posted 12/15/2000]