Limited Edition 25th Anniversary Cabbage Patch Kids® Make Their Worldwide Debut This Fall

MALIBU, Calif. -- Sep. 9, 2008 -- Twenty-five years ago, millions of consumers stood in endless lines and went to unthinkable lengths to obtain unique-looking dolls called Cabbage Patch Kids®. Since then, the 'Kids™ have become part of American culture, and today, fans will celebrate the legacy of this iconic brand with coast-to-coast festivities and the re-release of the original 1983 'Kids.

Now available at retailers around the world, the Limited Edition 25th Anniversary Cabbage Patch Kids® by Play Along®, a division of JAKKS Pacific, Inc., are exact replicas of the original 'Kids that caused the unprecedented frenzy twenty-five years ago. They are returning to store shelves for the first time since the early '80s with the same sweet faces, beautiful clothing and adorable names for fans to fall in love with all over again. The 'Kids resurgence is sure to bring a swell of nostalgic emotions and memories, which can be shared with other Cabbage Patch Kids fans at a special interactive online Memory Wall - http://www.cabbagepatchkids25.com.

The celebration starts today with a 25th birthday celebration at Toys"R"Us Times Square, The World's Greatest Toy Store. Partygoers can relive their favorite memories of the 'Kids and have the opportunity to meet Xavier Roberts, the artist who created the Cabbage Patch Kids. Fans, including iVillage Chief Toy Officer Elizabeth Werner and celebrity chef Duff Goldman from Food Network's Ace of Cakes, will be on hand for the celebration. Goldman even created a one-of-a-kind birthday cake just for the occasion. Celebration Foods® is also joining the party and will be serving delicious, creamy Carvel® ice cream, while supplies last. Additional information can be found at http://www.ToysrusTimesSquare.com.

Also today, Cabbage Patch Kids fans in the Minneapolis area can join Babytalk magazine and Mall of America® to celebrate the 'Kids' 25th Anniversary at World's Biggest Playgroup - a day of free fun-filled activities, fabulous giveaways and live entertainment. Additional information can be found at http://www.WorldsBiggestPlaygroup.com and http://www.MallofAmerica.com.

The fun doesn't end there! On September 20, the entire town of Cleveland, Ga., birthplace of the Cabbage Patch Kids, will turn out for the 30th anniversary of BabyLand General® Hospital, home of the Cabbage Patch Kids. To help celebrate the 25th Birthday of the Cabbage Patch Kids the town will host a Fall Leaf Festival steeped in Southern Tradition and Hospitality. Activities at BabyLand General Hospital include free birthday cake and punch, free goody bags, and rides and activities for children. There will be a hometown parade, Agri-Fest, Bake-off competition, vintage car show and much more. Visit http://www.cabbagepatchkids.com for more details.

The Cabbage Patch Kids' birthday celebration will continue throughout the Fall with other fun-filled events including Kidsfaire™, America's Family Expo with events in Pleasanton, CA, Glendale, AZ, and Costa Mesa, CA; and Junta Hispana, a Hispanic heritage celebration with events in New York, Chicago, Houston, Los Angeles & Miami. For more information on the 25th Anniversary Kids and a complete schedule of events, please visit http://www.cabbagepatchkids25.com.

About Original Appalachian Artworks

Original Appalachian Artworks, Inc. (OAA), founded in 1978 by Cabbage Patch Kids creator Xavier Roberts, is a privately held corporation located in Cleveland, Georgia. Owners of the world famous Cabbage Patch Kids brand and home to BabyLand General Hospital, one of Georgia's top tourist attractions, OAA also manages a wide range of other projects while continuing to deliver hand-stitched one-of-a-kind, soft-sculpture Cabbage Patch Kids. A new "homeplace" is being built for the 'Kids waiting to be adopted. Slated to open in 2009, BabyLand will be able to accommodate a reunion for "Adoptive Parents" and their families. For additional information, visit http://www.cabbagepatchkids.com.

About 4Kids Entertainment

With U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California, and international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE), worldwide merchandise licensing agent for the Cabbage Patch Kids property, is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children's entertainment products. Through its wholly owned subsidiaries, 4Kids produces animated television series and films, distributes 4Kids' produced or licensed animated television series for the domestic and international television and home video markets, licenses merchandising rights worldwide to 4Kids' owned or represented properties, operates Web sites to support 4Kids' owned or represented properties, and produces and markets collectible trading card games. Additionally, the Company programs and sells the national advertising time in a four-hour "4KidsTV" block which airs on nearly 200 affiliated FOX television stations Saturday mornings. Beginning in September 2008, the Company will also program and sell the national advertising time in the five-hour Saturday morning block on The CW television network. Additional information is available on the http://www.4KidsEntertainment.com corporate web site and at the http://www.4Kids.tv game station site.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories, sold under various proprietary brands including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech™, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™, EyeClops™ and Plug It In & Play TV Games™. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney®, Nickelodeon®, Warner Bros.®, World Wrestling Entertainment®, Ultimate Fighting Championship® and Cabbage Patch Kids®. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit http://www.jakks.com.