Season's Hottest Toys at up to 58% Less Than Competition

BATAVIA, Ill., Oct. 29, 2008 -- As families try to keep up their holiday spirit in the face of a worsening economy, ALDI is there to help parents fulfill the wish lists of their expectant children. With nearly 60 popular toys at up to 58 percent less than big box prices, customers can find everything from a Hannah Montana Electric Guitar to a Nintendo DS at ALDI.

"ALDI is a place that can help all families stretch their holiday dollars," said Joan Kavanaugh, vice president of corporate purchasing. "There's a lot more you can do for your children when toys are this much less expensive."

This season, some of the toys on ALDI's shelves beginning Nov. 2 will include the Star Wars Transformer Figures at $9.99 vs. $14.99 to $15.94 at the competition, a 34 percent savings; the Hannah Montana Electric Guitar at $16.99 vs. $24.88 to $26.99 at competitors, for up to a 38 percent difference; and the Fisher Price Sweet as Me Dolls for $9.99 compared to $16.94 and $16.99 at the other stores for as much as a 41% savings.

As of Nov. 9, other products going on sale in stores in all 28 states will include the Vtech Nitro Notebook Computers for $29.99 vs. $49.99 at competitors, a 40 percent difference; the Cars Radio Control Little Rides for $9.99 vs. as much as $15.99 at other retailers, a 38 percent savings; and the Cozums Christmas Plush for $2.99 compared to $5 to $6.99 at competitors, a 41 percent to 58 percent difference.

ALDI has 22 items priced under $10.00, including this season's most popular toys, such as Barbie, Bratz, Hannah Montana Dolls and Transfomers. The toys are part of ALDI's Special Purchases, which are offered for a limited time, while supplies last -- usually a few weeks or less. Circulars in stores and local newspapers as well as the Special Purchase section at www.aldi.us will feature what toys to expect in stores on a given week. Customers also can go to the Special Purchase section online to subscribe to ALDI's e-mail newsletter to get e-alerts about upcoming special purchase for toys as well as food and other merchandise.

About ALDI Inc.

ALDI, a leader in the international grocery retailing industry, entered the U.S. market in 1976. Today nearly 1,000 U.S. ALDI stores are located in 29 states primarily from Kansas to the East Coast serving more than 18 million customers each month. A select assortment discount grocer featuring its own ALDI select brands, ALDI applies smart and efficient operational and business practices to save customers up to 50 percent on their grocery bill. ALDI sells more than 1,400 of the most frequently purchased grocery and household items in manageable, non-bulk packaging. For more information about ALDI, go to www.aldi.us.