Site Improvements Make Online Shopping Convenient in Time for the Holiday Season

MONTREAL, Nov. 25, 2008 - MEGA Brands Inc. is excited to announce today that sales have begun on its newly released e-commerce website at www.megabrands.com. The new online shopping portal displays enhanced features and functions that make online shopping convenient for consumers.

"We pride ourselves on delivering a superior online experience to our consumers," says Kathleen Campisano, Chief Marketing Officer of MEGA Brands. "The key was to deliver a simplified and elevated online shopping experience, providing great value and an easy-access portal to buying their favorite toys."

The new e-commerce website, currently available to U.S. consumers, allows consumers to shop by age, price, category, brand, award winning products and more. Elaborate descriptions enable shoppers to quickly locate and learn about their favorite products, making it easier than ever to select and purchase the perfect toys.

About MEGA Brands

MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products that deliver on our Trusted Brands promise. Visit http://www.megabrands.com for more information.

The MEGA logo, A Family of Trusted Brands, Mega Bloks, Rose Art, MagNext and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.