MEGA Brands Launches a New Spin on Classic Battling Tops
Finally Putting the Power to Command in your Hands, Battle Strikers make North American Debut at New York Toy Fair
MONTREAL, Feb. 10, 2009 - February 10, 2009 - MEGA Brands Inc is charged with excitement to introduce the first innovation to battling tops in over 50 years. Battle Strikers will be launched at the highly anticipated 2009 Toy Fair in New York this month.
Unlike your parents' and grandparents' battling tops, Battle Strikers require no ripcords or pull strings. Featuring magnetic technology, Battle Strikers puts you in control, a first for any battling top. Battle Strikers are launched into battle with the Turbo Launcher, powering the "Strikers" up to 7500 RPMs. With the power of magnets, each 'Striker', has the ability to jump, dodge, and move into battle with the Controller. The sixteen unique, collectable and customizable Strikers are magnetically enhanced, and calibrated to different degrees of endurance with offensive or defensive precision.
"Battle Strikers draws on classic boy play patterns -- collecting, creating, competing -- and a proven play patterns -- battling tops -- to create a dynamic new brand for today's kids," says Chris Byrne (A.K.A. The Toy Guy ®). "The toys encourage each individual player to hone their talent, ingenuity and skill to create unique competitive challenges that will foster social interaction and just plain fun."
First unveiled at Hong Kong and UK Toy Fairs in January with great excitement, Battle Strikers are causing an industry-wide buzz. While battling tops have existed for over 2000 years, this classic toy has seen little to no innovation in recent decades - until now.
"With Battle Strikers, we have taken a classic play pattern and completely revitalized it," states Vic Bertrand, Chief Innovation Officer of MEGA Brands. "We have integrated one of our core technologies to transform a 'launch and watch' toy into a 'launch, control and battle' experience."
See Battle Strikers in action at http://www.youtube.com/watch?v=tBf9lib0NC8:
MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products that deliver on our Trusted Brands promise. Visit http://www.megabrands.com for more information. The MEGA logo, A Family of Trusted Brands, Mega Bloks, Rose Art, MagNext and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.
