On Friday, May 29, select Toys"R"Us stores will give TRANSFORMERS fans "more than meets the eye" by offering them the first chance to purchase toys based on one of the most highly anticipated movies of the summer - TRANSFORMERS: REVENGE OF THE FALLEN. During a special sneak preview from 9 - 10 pm, customers can "roll out" to select Toys"R"Us stores to get a first look at the newest additions to the TRANSFORMERS universe, including:

TRANSFORMERS: REVENGE OF THE FALLEN VOICE MIXER HELMET from Hasbro
In 2007, BUMBLEBEE was a scene-stealer in the first TRANSFORMERS film and an instant favorite among kids and long-time TRANSFORMERS fans. Now, kids can pretend to be the fun-loving AUTOBOT with this role-play helmet, which allows wearers to mix their voice through a "radio" - just like BUMBLEBEE - and also features realistic robot battle sounds and radio tune-in phrases. Ages 5 and up; 3 "AA" batteries required (included)

TRANSFORMERS: REVENGE OF THE FALLEN BUMBLEBEE PLASMA CANNON from Hasbro
The TRANSFORMERS MOVIE BUMBLEBEE PLASMA CANNON allows kids pretend to defend the Earth against its evil invaders when they strap on this blaster. For added fun, the blaster can also change into a robotic hand and features electronic lights and sounds. Ages 4 and up; 3 "AAA" batteries required (included)

TRANSFORMERS: REVENGE OF THE FALLEN ACTION FIGURES from Hasbro
This summer, TRANSFORMERS drive out of the movie screen and into kids and collectors hands with action figures based on the film�s most popular characters. Available in three scales, DELUXE, VOYAGER and LEADER, these figures bring the adventure of Robots in Disguise to life with nearly 40 characters. The DELUXE action figures includes 24 characters, while VOYAGER action figures, a larger scale, will offer 11 characters. The ultimate TRANSFORMERS, LEADER action figures, feature lights and sounds for three different characters, including OPTIMUS PRIME and JETFIRE. Ages 5 and up; DELUXE and VOYAGER: No batteries required; LEADER: 2 "AA" batteries required (included)

TRANSFORMERS: REVENGE OF THE FALLEN GRAVITY BOTS from Hasbro
Designed for the youngest fans, TRANSFORMERS REVENGE OF THE FALLEN Gravity Bots change from robots to vehicles when kids turn them over. With simple transformations, kids can relive their favorite TRANSFORMERS moments with the flick of the wrist. Ages 3 and up; No batteries required

Transformers: Revenge of the Fallen toys, games and more will be on display in special Transformers boutiques, filled with the largest assortment of toys, games, role play accessories, candy and more based on the upcoming film. For a complete list of stores participating in the preview, please visit Toysrus.com/Transformers.