PHILADELPHIA, September 29, 2009 -- LEGO Systems, Inc., the world's leading manufacturer of construction toys and experiences for families, brings The LEGO® Experience Tour to Philadelphia's Please Touch Museum on Thursday, October 1.

The LEGO Experience lets families immerse themselves in the best of the LEGO brand.

The tour features activity areas where families have a world of creativity at their fingertips:

• Welcome: families receive an overview of the activities and a special LEGO passport to enjoy the fun.
• Model Mash-Up: LEGO Master Builders drew inspiration from every LEGO theme available today to create a stunning LEGO CITY full of surprises and creative models.
• Family Challenge Experience: get everyone in on the LEGO fun and go head-to-head with other families in fun challenges.
• Construction Experience: families get hands-on, minds-on by exploring their imaginations to create custom LEGO models.

"We are thrilled to once again take the LEGO brand on the road to meet children and families in their hometowns throughout the US," said Soren Torp Laursen, president, LEGO Systems, Inc. "The LEGO Experience showcases every facet of the LEGO brand, both the things most people know about and expect from the LEGO brand and many new LEGO experiences that are sure to deliver fun and lasting memories for every member of the family."

For more information, dates and locations, visit www.TheLEGOExperienceTour.blogspot.com.

LEGO Systems, Inc. (LSI) is the Americas division of the LEGO Group, a privately-held firm based in Billund, Denmark. The company is committed to the development of children's creative and imaginative abilities through high-quality, creatively educational play materials, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." For more information, visit www.LEGO.com.

LEGO, the LEGO logo and the Minifigure are trademarks of the LEGO Group. ©2009 The LEGO Group.

Please Touch Museum® at Memorial Hall, Fairmount Park is dedicated to enriching the lives of children by providing learning opportunities through play. Recognized locally and nationally as one of the best children's museums, Please Touch is open Monday through Saturday from 9 a.m. until 5 p.m. and Sundays 11 a.m. - 5 p.m. Admission is $15 for adults and children age one and over. Children under one are free. For more information, please call 215-581-3181, or visit our web site at www.pleasetouchmuseum.org.