Toronto - Irwin Toy Limited and Wrebbit Inc. jointly announced today that they have joined forces to create a dynamic, strong toy and family entertainment company to benefit from the synergistic combination of their respective manufacturing, distribution, marketing and product development capabilities.
Wrebbit, based in Montreal, will operate as a Division of Irwin Toy and benefit from its distribution and marketing strengths in the United States, Canada, Australia, New Zealand and other countries. Irwin Toy, based in Toronto, will benefit from Wrebbit's creatively innovative product lines, especially in the puzzle category, as it builds a stronger presence in the Family Entertainment area.
Terms were not disclosed.
Jean-Ren� Halde, President and Chief Executive Officer of Irwin Toy, said, "Wrebbit is a wonderful company with a stellar reputation. We are pleased that Wrebbit's creativity, product innovation and manufacturing capability are now combined with Irwin Toy's manufacturing, product development and distribution strengths to form a dynamic company that will provide our combined retail customers and consumers with an even broader array of exciting, fun and entertaining quality products."
Paul Gallant, President of Wrebbit and inventor of the famous Puzz 3D puzzles and who will continue to oversee the growth of Wrebbit and report directly to Jean-Ren� Halde, said, "It is very exciting to realize all the possibilities offered by the merger of Irwin Toy and Wrebbit. Irwin Toy's expertise in the toy industry, with Wrebbit's creative team and manufacturing skill, makes this new entity a definite strong winning organization."
The combination brings Irwin Toy more fully into the sector of Family Entertainment with Wrebbit's famous brands, such as Puzz 3D� three dimensional puzzles and Wrebbit's breakthrough Perfalock (TM) pliable puzzles, which use a patent-pending process to hold puzzle pieces together without glue so that the lustrous pieces, each laminated and set on high density foam, can be picked up, moved and even hung on a wall without falling apart when the puzzle is either partially or fully completed.
Wrebbit develops, produces and distributes a variety of products, from its facilities and head office located in Montreal, province of Quebec. Wrebbit's products distinguish themselves principally by their uniqueness, creativity and innovation on the market.
Irwin Toy's line up of licensed action figures, vehicles and accessories includes products for such properties as Dragon Ball Z in the boys category and Caillou in the preschool sector.
Irwin Toy, headquartered in Toronto, develops, manufactures, markets and distributes a broad range of toys and games in the United States, Canada, Australia, New Zealand and Hong Kong, where it has primary operations, as well as to its customers worldwide. Information about Irwin Toy's full range of products is available on its website, www.irwintoy.com.