SHREK - SHREK FOREVER AFTER - In Theaters May 21, 2010

January 2010 - In May 2010, Shrek will embark on an all new adventure in the highly anticipated fourth installment of the #1 animated franchise of all time, Shrek Forever After. For the first time ever, Playmates Toys delivers the full Shrek experience through a complete World of Shrek toy line that captures the humor and energy that makes the Shrek franchise so popular, complete with the whole world of Shrek: his friends and adversaries, his hilarious adventures and misadventures.

Hitting retail shelves May 1st, the toy line will include multiple sets of Shrek mini figures, including the Shrek Ogre Attack Ball and the new ogre army; stylized and chunky swamp figures that come in ooze-filled containers. Dolls, & humor-filled talking plush will round out the line and deliver the experience of humor, fantasy and fun that is only Shrek.

Shrek Forever After ™ & © 2009 DreamWorks Animation L.L.C. Shrek is a registered trademark of DreamWorks Animation L.L.C.

About Playmates Toys

For over 40 years, Playmates Toys has been among the most well respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of innovative and imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include TEENAGE MUTANT NINJA TURTLES, STAR TREK, SIMPSONS, KING KONG, TOMB RAIDERS, DICK TRACY, EXOSQUAD, NANO PALS, iCARLY, DISNEY PRINCESS, DISNEY FAIRIES, BABY SO BEAUTIFUL, WATERBABIES and the AMAZING family of intelligent dolls. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. For more information, visit http://www.playmatestoys.com.