This July, Your Child Can Experience 5 Days of LEGO Building, Waterslides & More LEGO Fun in Paradise - Book a camp vacation now at atlantis.com or by calling 1-800-ATLANTIS

PARADISE ISLAND, Bahamas and ENFIELD, Conn., January 19, 2010 -- This summer, LEGO Systems, Inc. and Atlantis, Paradise Island resort in The Bahamas - one of the top family resorts in the world, as ranked by Parents, Conde Nast Traveler and Travel + Leisure Family - announce the world's first LEGO® Atlantis Fantasy Camp.

During three 5-day LEGO workshops this July, children will have a chance to work side-by-side with a LEGO Master Builder in group building events and hands-on, minds-on building challenges. The camp sessions will take place from July 12-16, 2010 (Session One); July 19-23, 2010 (Session Two); and July 26-30, 2010 (Session Three) with a cost per session of $425 per child. Space is limited. Camp pricing excludes room cost and is available only in conjunction with a 4-night minimum stay at Atlantis.

This five day program allows parents to book a specialized trip to Atlantis, Paradise Island and immerse themselves in the world of LEGO building at the same time. Perfect for a summer treat, especially for LEGO fans, the program is designed to maximize family time within the 171-acre paradise while their children get the chance to participate in activities that encourage teamwork, personal creativity and fine motor skills within a once-in-a-lifetime experience.

They will learn from a LEGO Master Builder all of the intricate and amazing tips and tricks of LEGO building, participate in a resort-wide scavenger hunt including parts of the hotel never-before-seen by guests and access to the resort's marine operations and AKA.

The program comes inclusive of all activities and LEGO materials (including full-sized LEGO Atlantis product), a swim with the resort's Katrina Dolphins in Dolphin Cay, complimentary Atlantis Speedway sessions along with a car for each child to race, lunch each day for the campers and an all-camper ice cream social and pizza and coketail party. As always, Atlantis activities - the marine habitats, Aquaventure Water Park and the many water experiences - are complimentary to all guests. LEGO Atlantis Fantasy Camp will also include special 2 for 1 pricing on Dolphin Cay shallow interactions limited one per family.

Each camp program also includes welcome, one-of-a-kind gifts from Atlantis and LEGO Systems, a 4-day-long mega-project with the LEGO Master Builders and daily activities, both outdoors and active as well as indoors and intricate - all themed around the LEGO brand.

JetBlue is the official airline of LEGO Fantasy Camp at Atlantis and will provide air-inclusive room packages for consumers. Camp packages can be purchased on atlantis.com, by calling 1-800-ATLANTIS.

THE LEGO CONSTRUCTION ZONE AT AKA

With its soft opening on December 21, 2009 and grand opening on January 23, 2010, Atlantis Kids Adventures (AKA), Atlantis' new 8,000-square-foot state-of-the-art kid's club, was designed to whet even the most skeptical child's imagination and take the idea of personalization to the kid's level.

Resort guests ages 6-12 are able to choose their own afternoon adventure at AKA, with staff Adventurers available to help with LEGO building challenges, culinary lessons, interactive electronic art, theater and outdoor play - playing to each child's interests.

AKA at Atlantis also breaks the mold with the incorporation of cutting-edge technology - throughout the play space - for both the entertainment and educational value it provides young guests. Interactive, touch-screen walls, tables and floors, provide creative game play and artistic expression. iwalls and ifloors feature schools of fish and other creatures that follow fingers and swim away from the touch of hands; lizards may chase their feet across the floor or beach balls may bounce around them. But, traditional activity, like manipulatives and reading, are brought to life in the LEGO Construction Zone complete with thousands of LEGO bricks of all sizes and colors and a wall covered in LEGO base plate that children can build directly onto, as well as in a Wizardology Room with a reading tree and other imagination-stimulating books and activities.

Partial and full-day participation at AKA is available, as well as special evening programs. Prices for AKA programming range from $40 to $65 per session and visit www.LegoAtlantisKidsAdventure.com for more information.

About Atlantis, Paradise Island resort

Atlantis, Paradise Island is the flagship resort of Kerzner International, a leading international developer and operator of destination resorts, casinos and luxury hotels. This unique, ocean-themed destination is located on Paradise Island, The Bahamas, and features a variety of accommodations, all built around a 97-acre waterscape comprised of over 20 million gallons of fresh and saltwater lagoons, pools and habitats. Home to the largest open-air marine habitat in the world, there are over 50,000 marine animals in lagoons and displays, including The Dig, a maze of underwater corridors and passageways providing a journey through ancient Atlantis. Atlantis is home to Aquaventure, a non-stop water experience consisting of thrilling water slides, a mile-long river ride with high intensity rapids and wave surges, and never-before-seen special effects. Dolphin Cay, the resort's interaction and education center, was created with the goal of enlightening visitors about the wonders of these remarkable ocean inhabitants. The Cove Atlantis, a 600-room resort, features oversized rooms with a step down living space, spectacular designs by acclaimed interior architects Jeffrey Beers and David Rockwell, unprecedented services and amenities, private all-adult and family pools, lavish cabanas and breathtaking views of the ocean. Atlantis is also known as THE culinary destination in The Caribbean with a collection of restaurants from world-renowned chefs including Nobu Matsuhisa, Jean-Georges Vongerichten and Bobby Flay. The resort boasts an impressive collection of luxury boutiques and shops, and the largest casino, conference center and meeting and convention facilities in The Caribbean.

For further information about Atlantis, Paradise Island; telephone 954-809-2000, or visit Atlantis.com. For reservations, call your travel agent or 800-ATLANTIS.

About LEGO Systems, Inc.

LEGO Systems, Inc. (LSI) is the Americas division of the LEGO Group, a privately-held firm based in Billund, Denmark that is the world's leading manufacturer of construction toys. The company is committed to the development of children's creative and imaginative abilities through high-quality, creatively educational play materials, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." For more information, visit www.LEGO.com.

LEGO and the LEGO logo are trademarks of The LEGO Group. © 2010 The LEGO Group. All rights reserved.