East Longmeadow, Mass. (February 12, 2010) - It has been ten years since fans worldwide last saw the loveable toy characters from the animated Toy Story saga come to life on screen. In Spring 2010, Disney-Pixar breaks open the toy chest once again with the anticipated release of Toy Story 3. On June 18, WOODY, BUZZ LIGHTYEAR, and all of their toy-box friends will embark on yet another fun-filled adventure, this time outside of Andy's home at Sunnyside Daycare as he heads off to college.

The popular MR. POTATO HEAD character reprises his role in the Toy Story 3 movie, and Hasbro has the toys to celebrate! Favorite characters from the film such as BUZZ, WOODY and JESSIE are re-imagined in tater form this year, and of course the original spud himself, MR. POTATO HEAD, is available in an exciting electronic talking version.

Continue the excitement at home with Hasbro's new line of Toy Story 3 games. Get in on the action and help BUZZ LIGHTYEAR fight back with the Toy Story 3 SPACE SHOOTER GAME. Players will go to "infinity and beyond" and use an authentic BUZZ LIGHTYEAR Space Ranger Blaster in this exciting game based on the Toy Story 3 motion picture.

Hasbro is also debuting new Toy Story 3 games based on classic brands that families know and love. Fix BUZZ LIGHTYEAR's malfunctioning parts and get him back to his adventures in OPERATION: Toy Story 3 Edition. Play the saddle-stacking game of BUCKAROO with Toy Story's BULLSEYE the horse and carefully load him up with everything needed for the toy's adventure. And bring the Toy Story 3 characters to life for younger fans with the games of YAHTZEE JR. and MEMORY that have been given a Toy Story 3 twist.

Hasbro's Toy Story 3 toys and games include the following:

TOYS

MR. POTATO HEAD POPPING TALKING TATER Toy
(Approximate Retail Price: $29.99; Ages: 3 and up; Availability: Fall 2010)
Everyone's favorite spud "comes to life" like never before with the lively POPPING TALKING TATER toy! This interactive MR. POTATO HEAD pal plays MR. POTATO HEAD Says, tells jokes as kids mix 'n match his seven removable pieces, and plays a game that challenges kids to get all the pieces in place in ten seconds flat! Children will adore this silly tater that also spins, shakes and pops out all his pieces for a giggling good time. Requires three "AA" batteries, included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

MR. POTATO HEAD TOY STORY 3 TALKING PLUSH Toy
(Approximate Retail Price: $19.99; Ages: 2 and up; Availability: Summer 2010)
This 10-inch plush potato is a cuddly version of the on-screen favorite. Kids will be delighted to take home the MR. POTATO HEAD character from the Toy Story trilogy and hear what he has to say! Just give him a hug to listen to more than ten different sayings from the movie trilogy. Requires three "AA" batteries, included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

MR. POTATO HEAD TOY STORY 3 WOODY'S TATER ROUND UP Character
(Approximate Retail Price: $9.99; Ages: 2 and up; Availability: Summer 2010)
This cute cowboy spud is ready to wrangle up some fun! Dressed like WOODY from the Toy Story movies, this MR. POTATO HEAD character features a cowboy hat, vest, boots and belt for a rootin' tootin' good time! Available at most major toy retailers nationwide and on HasbroToyShop.com.

MR. POTATO HEAD TOY STORY 3 SPUD LIGHTYEAR Character
(Approximate Retail Price: $9.99; Ages: 2 and up; Availability: Summer 2010)
Kids can reenact their favorite scenes from the Toy Story trilogy with this adorable SPUD LIGHTYEAR figure. The playful spud sports a space outfit just like BUZZ LIGHTYEAR's, from shoes to protective visor. Available at most major toy retailers nationwide and on HasbroToyShop.com.

MRS. POTATO HEAD TOY STORY 3 JESSIE THE SPUDSLINGIN' COWGIRL Character
(Approximate Retail Price: $9.99; Ages: 2 and up; Availability: Fall 2010)
The classic MRS. POTATO HEAD figure puts on a pop culture outfit for the very first time! Debuting as JESSIE, this cowgirl getup will have playful tots yelling yee-haw just like the Toy Story character! Available at most major toy retailers nationwide and on HasbroToyShop.com.

TOY STORY 3 MR. AND MRS. POTATO HEAD
(Approximate Retail Price: $9.99; Ages: 2 and up; Availability: Fall 2010)
Mr. and Mrs. are ready for adventure with the rest of the Toy Story 3 gang! These classic POTATO HEAD characters look just like they do in the movie, from hats down to shoes. Available at most major toy retailers nationwide and on HasbroToyShop.com.

GAMES

Toy Story 3 SPACE SHOOTER GAME
(Approximate Retail Price: $19.99; Ages: 5 and up; Players: 1 or more; Availability: Spring 2010)
Activate the SPACE SHOOTER and target the enemy toys! See how it feels to be BUZZ LIGHTYEAR as you collect tokens and earn points by blasting rival toys with BUZZ's authentic Space Ranger foam disc blaster. Help protect the toys and bring them to safety with the Toy Story 3 SPACE SHOOTER GAME.

OPERATION: Toy Story 3 Edition
(Approximate Retail Price: $19.99; Ages: 6 and up; Players: 1 or more; Availability: Spring 2010)
Bring BUZZ LIGHTYEAR back to full flying speed by removing all 13 of his malfunctioning parts without touching the sides of his spacesuit and setting off the laser sounds. Extract BUZZ's Toasted Turbo Booster, Crystalic Confusion or Battered Blaster and earn the most money to win the game.

BUCKAROO Featuring Toy Story 3's BULLSEYE
(Approximate Retail Price: $19.99; Ages: 4 and up; Players: 2 or more; Availability: Spring 2010)
Load up BULLSEYE the horse, but watch out - he may buck at any second without warning! Gently saddle him up and load on Toy Story gear, including a riding boot and hat. Will he get too excited and kick up a storm and send everything flying? You never know what will set him off! He'll make you jump with excitement as he kicks the load off his back. Be the last to load the horse without losing the gear, and win!

YAHTZEE JR.: Toy Story 3 Edition
(Approximate Retail Price: $7.99; Ages: 4 and up; Players: 2 or more; Availability: Spring 2010)
Score the most points by rolling as many of the same Toy Story 3 characters pictured on the dice. On each turn, roll the dice up to three times. The more matching dice of a character you roll, the higher you score. The highest score wins!

MEMORY: Toy Story 3 Edition
(Approximate Retail Price: $7.99; Ages: 3 and up; Players: 2 or more; Availability: Spring 2010)
Get ready to embark on a matching mystery as you feed your preschooler's curiosity with images of familiar Toy Story 3 characters. Match and collect pictures of WOODY, MR. POTATO HEAD and HAMM, as well as some new faces in the Toy Story 3 toy chest. If you have the most matches at the end of the game, you win!

About Hasbro, Inc.

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com © 2010 Hasbro, Inc. All Rights Reserved.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney. For more information, please visit www.disneyconsumerproducts.com.