First Quarter Highlights

• Net revenues of $672.4 million for the first quarter 2010, an increase of $51.0 million or 8% compared to $621.3 million a year ago; first quarter net revenues increased 5% excluding the positive $20.4 million impact of foreign exchange;

• Net earnings of $58.9 million, or $0.40 per diluted share, an increase of $39.2 million compared to $19.7 million, or $0.14 per diluted share in 2009; net earnings include a favorable tax adjustment of $21.2 million or $0.14 per diluted share;

• Net revenues grew in all major product categories in the first quarter 2010;

• Hasbro's Board of Directors has authorized the Company to repurchase an additional $625 million of common stock.

"The Hasbro teams globally continued to execute our strategy well and delivered a strong first quarter performance," said Brian Goldner, President and Chief Executive Officer. "We began the year with positive consumer spending trends, but recognize we face challenging comparisons in the second quarter given the initial movie product ship-ins last year in anticipation of the TRANSFORMERS and G.I. JOE movies. As we stated in February, we continue to believe we should be able to grow revenues and earnings per share for the full year 2010, including the dilution from our television investments and absent a further deterioration in the value of foreign currencies, consumer spending, or global economic conditions."

"We begin 2010 in a strong financial position. Our first quarter results continue to reflect the leverage we are seeing in our business, the strength of our balance sheet and our ability to continue making strategic investments in our business for the long term," said Deborah Thomas, Chief Financial Officer. "The additional $625 million share repurchase authorization, combined with our recently increased dividend, demonstrate the continued commitment of our Board and Hasbro management to returning cash to shareholders."

Worldwide net revenues for all major product categories grew in the first quarter 2010. The Boys product category increased 3% to $236.9 million; the Games and Puzzles category increased 7% to $227.0 million; the Girls category increased 16% to $129.4 million; and the Preschool category grew 18% to $78.9 million.

U.S. and Canada segment net revenues were $424.7 million, an increase of $20.2 million or 5%, compared to $404.5 million in 2009. The results reflect growth in Games & Puzzles, Girls and the Preschool category which offset a decline in the Boys category. The U.S. and Canada segment reported an operating profit of $61.1 million compared to $41.6 million in 2009.

International segment net revenues were $221.7 million, an increase of $32.5 million or 17%, compared to $189.2 million in 2009. Net revenues in the international segment grew 9% absent the positive $16.3 million impact of foreign exchange. Revenue in the International segment reflects growth in all major product categories. The International segment reported an operating loss of $2.4 million compared to an operating loss of $14.5 million in 2009.

Entertainment and Licensing segment net revenues were $25.1 million compared to $27.2 million in 2009. Revenue in the Entertainment and Licensing segment reflects lower licensing revenue in digital gaming. The Entertainment and Licensing segment reported an operating profit of $9.4 million compared to $13.6 million in 2009.

Additionally, Hasbro's Board of Directors has authorized the Company to repurchase an additional $625 million in common stock. At quarter end, $63.8 million remained available in the prior share repurchase authorization. In March, the Company completed a $500 million debt offering. The anticipated use of these funds and the additional share repurchase authorization is in part to repurchase and retire into treasury an equivalent number of shares resulting from the expected conversion into stock of the Company's convertible debentures which the Company has called for redemption in April. Repurchases of the Company's common stock may be made from time to time, subject to market conditions. These shares may be purchased in the open market or through privately negotiated transactions. Hasbro has no obligation to repurchase shares under the authorization, and the timing, actual number and value of shares which are repurchased will depend on a number of factors, including the price of the Company's common stock. The Company may suspend or discontinue the repurchase program at any time.

The Company repurchased a total of 2.8 million shares of common stock during the first quarter of 2010 at a total cost of $97.7 million and an average price of $35.35 per share. Since the inception of its buyback program in June 2005, the Company has repurchased 63.6 million shares at a total cost of $1.6 billion and an average price of $25.72 per share.

Hasbro, Inc. is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at www.hasbro.com. (C) 2010 Hasbro, Inc. All Rights Reserved.