BotCon 2010 Registration goes live!

Fort Worth, TX - May 18, 2010 - Fun Publications, Inc., licensee for Hasbro's official Transformers Collectors' Convention, BotCon, announced today that the all-new and highly anticipated online registration system has been completed and has gone live.

Pop Culture enthusiasts from around the world are now able to register for BotCon 2010, being held at the Walt Disney World Dolphin Resort June 24th - June 27th in Orlando, Florida. Fans and Collectors' who register for BotCon as a Primus package holder will receive the 5 piece convention set "Generation 2: Redux," admission to the Friday private sales room experience, all panels and seminars and the Hall of Fame Celebration dinner. The dinner will feature the first four "human" inductees into the Transformers Hall of Fame, including: Peter Cullen (voice of Optimus Prime), Bob Budiansky (Editor responsible for the original Transformers storyline), Yoke Hideaki (Takara/Hasbro liaison and the man behind toys such as Megatron and Soundwave), and Kojin Ohno (designer who created the first "car to robot transforming toy" Sunstreaker and the largest Generation 1 toy, Fortress Maximus). Finally, Primus package attendees will also receive a special bonus Transformers Deluxe figure to go along with their convention box set.

This is the first year BotCon has been held in the sunny state of Florida. "We couldn't be more excited about bringing BotCon to a location where fans can experience everything Transformers and the amazing Disney World together, in one fun filled week," said Brian Savage, BotCon event organizer and Director of the Transformers Collectors' Club.

BotCon is in its 16th year and will once again feature a large dealer room with thousands of Transformers collectibles as well as other toys such as Star Wars, G.I. Joe, Marvel figures and many other great collectibles from the 80's, 90's and modern day! Also at the show will be additional special guests, IDW, Activision, comic book artists and many other events/features for fans of all ages to enjoy!

For more information on BotCon, the weeklong activities and the exclusive figure offerings, please visit BotCon.com.

About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, G.I. JOE and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2010 Hasbro, Inc. All Rights Reserved.

About Fun Publications, Inc.
For over 15 years, Fun Publications, Inc. has been a Hasbro licensee offering fans and collectors of pop culture memorabilia news, exclusive product and family events through different print offerings, websites, collector clubs and brand specific conventions such as GIJoeCon and BotCon. Located in Fort Worth Texas, Fun Publications reaches a large audience, serving the United States and many other countries such as Japan, Great Britain, Brazil, Australia and Canada. For more information visit TransformersClub.com, GIJoeClub.com, GIJoeCon.com, and BotCon.com. BotCon is a registered trademark of Fun Publications, Inc. (C) Fun Publications, Inc. All rights reserved.