Master model builder and LEGO Buddy complete 12-foot surfboard made out of 30,000 LEGO bricks. (PRNewsFoto/LEGOLAND Discovery Center, Laura Dajoraite)

3-Day LEGO Beach Party Swims in for Memorial Day Weekend at LEGOLAND Discovery Center in Schaumburg
Build Sandcastles Out of LEGO Bricks & More May 29-31

CHICAGO, May 26, 2010 -- Who needs sand or even sun for a day at the beach? This Memorial Day weekend, pack the family in the car and head to LEGOLAND Discovery Center in Schaumburg for a three-day indoor LEGO® Beach Party - complete with the opportunity to build sandcastles out of sand-colored LEGO bricks imported just for the occasion.

From Saturday, May 29 through Monday, May 31, Schaumburg's biggest box of LEGO bricks, LEGOLAND Discovery Center will be transformed into a summer getaway from top to bottom. A LEGO beach will be set up for young LEGO architects to let their sandcastle imaginations run wild. The Center's popular MINILAND Chicago skyline will feature a beach scene starring Lake Michigan as the latest local landmark to be recreated LEGO-style. Beach bumming staffers will be dressed in summer garb. Kids' finished sandcastle creations will even be photographed as mementoes of their fun in the LEGOLAND sun. And you can also get a souvenir photo of your visit to LEGO Beach. Kids ages 12 and under will receive one free admission when accompanied by one paying adult* if they bring in a photograph of a past family vacation to add to the Center's collection.

Partygoers will also have access to all of the attractions in this two-story LEGOLAND Discovery Center. There's an eye-popping 4D Cinema where LEGO stories come to life, a Jungle Expedition populated with LEGO animals (and a few surprises), and a Dragon ride through a medieval castle filled with animated LEGO models. There's also a high-flying Technicycle ride driven by kids' own pedal power, a LEGO Factory tour where visitors 'make' their very own brick, ample opportunities for hands-on LEGO building including lessons from the Center's Master Model Builders, and much more - all providing hours of interactive family fun.

All attractions are included in the entry fee ($15 for children, $19 for adults at the door, with discounts for advance purchases, group visits and annual passes). Memorial Day weekend hours are 10 am-7 pm (last admission at 5 pm). For advance ticket purchases, regular hours or more information, visit www.LEGOLANDDiscoveryCenter.com or call 847-592-9708.

*Terms and conditions apply. See www.legolanddiscoverycenter.com for more information and full terms and conditions.

About LEGOLAND® Discovery Center Chicago

Open 12 PM - 7 PM Monday through Friday and 10 AM - 7 PM Saturday and Sundays. Hours for Memorial Day Weekend are 10AM -8PM. LEGOLAND Discovery Center Chicago in Schaumburg is located at 601 N. Martingale Rd. in the Streets of Woodfield, adjacent to Woodfield Shopping Center. It's designed for families with children aged 2 to 12. (LEGOLANDDiscoveryCenter.com/Chicago).