June 2010 - Each month, Hasbro will answer two questions about their Transformers products. Here are the latest questions and answers:
1) This year's Transformers: War for Cybertron game and novel look like they're going to be a huge hit. This theme will gives us amazing new visions of classic characters like Ironhide, Ratchet, Breakdown, Soundwave, and more. To date, we've only seen prototypes for Optimus Prime, Megatron, and Bumblebee from this theme. Are there any more War for Cybertron toys planned, or is Hasbro taking a wait-and-see approach to toys from this game?
Answer: We couldn't agree with you more! We are extremely pleased with the way that the video game and novel turned out and are very excited for its release.
As for specific product, we do have a couple of more War for Cybertron figures planned in the near future. One of these will be Soundwave, which looks absolutely fantastic, then again so does Bumblebee, Optimus Prime and Megatron!
2) Between the remaining movie-style figures, Power Core Combiners, Generations, and the upcoming animated series for the Hub it seems like there are several Transformers lines set to be released in 2010. Can you give us any possible time frame as to when we should expect to start looking for these new toy lines?
Answer: Beginning in August (or right around then), the new line of Transformers product will be hitting shelves. This includes our Hunt for the Decepticons promotion and supporting product, the new Generations line, Power Core Combiners and Battle Ops BumbleBee.