Second Quarter Highlights

• Worldwide net sales up 13 percent;
• Domestic gross sales up 17 percent and international gross sales up 9 percent;
• Worldwide gross sales for core brands: Barbie® up 6 percent; Hot Wheels® up 11 percent; Core Fisher-Price® flat and American Girl® brands down 4 percent;
• Gross margin increased 290 basis points of net sales; SG&A decreased 30 basis points of net sales;
• Operating income of $69.4 million compared to operating income of $32.5 million in the second quarter of 2009; and
• Earnings per share of $0.14 vs. prior year earnings per share of $0.06.

"I am pleased with the continued solid performance across our portfolio of brands and countries, particularly Barbie and Hot Wheels, as well as the stellar contribution of the much-anticipated Toy Story 3 property," said Robert A. Eckert, chairman and chief executive officer of Mattel. "With the all important second-half of the year ahead of us, I am encouraged by the strong momentum of our product line, which boasts some of the industry's most innovative and exciting toys that deliver terrific play value for both parent and child."

Financial Overview

For the quarter, net sales were $1.02 billion, up 13 percent compared to $898.2 million last year, including unfavorable changes in currency exchange rates of 3 percentage points. On a regional basis, second quarter gross sales increased 17 percent in the U.S. and increased 9 percent in international markets, including unfavorable changes in currency exchange rates of 5 percentage points. Operating income for the quarter was $69.4 million, compared to prior year's operating income for the quarter of $32.5 million.

The company's debt-to-total-capital ratio was 22.1 percent. Consistent with the seasonality of the business, year-to-date, net cash flow used for operating activities was approximately $372 million, an increase of $22 million, compared with a use of approximately $350 million in the first half of 2009. During the second quarter of 2010, the company repurchased approximately 5 million shares of its common stock at a cost of approximately $111 million.

Sales by Business Unit

Mattel Girls and Boys Brands

For the second quarter, worldwide gross sales for the Mattel Girls & Boys Brands business unit were $653.2 million, up 21 percent versus a year ago. Worldwide gross sales for the Barbie® brand were up 6 percent. Worldwide gross sales for Other Girls Brands were up 3 percent, driven by the Disney Princess™ doll line. Worldwide gross sales for the Wheels business, which includes the Hot Wheels®, Matchbox® and Tyco R/C® brands, were up 5 percent. Worldwide gross sales for the Entertainment business, which includes Radica® and Games and Puzzles, were up 60 percent for the quarter, primarily driven by growth in the Toy Story® 3 and World Wrestling Entertainment properties, as well as core games.

Fisher-Price Brands

Second quarter worldwide gross sales for the Fisher-Price Brands business unit, which includes the Fisher-Price® Core, Fisher-Price® Friends and Power Wheels® brands, were $385.2 million, or up 4 percent versus the prior year, primarily driven by sales of products supporting evergreen entertainment properties, such as Thomas and Friends® and Dora the Explorer®, as well as solid performance in Fisher-Price® Core.

American Girl Brands

Second quarter gross sales for the American Girl Brands business unit, which offers American Girl® branded products directly to consumers, were $58.9 million, down 4 percent versus last year, reflecting this year's slightly earlier Easter and last year's debut of historical character Rebecca™. The declines were partially offset by sales of products related to Lanie™, the 2010 Girl of the Year®.

About Mattel

Mattel, Inc., (NASDAQ: MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2010, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the third year in a row, and was ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." Mattel also is recognized among the "World's Most Ethical Companies." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 27,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play."