Attendees Will See Live Debut Performance of the Official Loopz Band

WHAT: Mattel showcases the power of its entertainment partnerships and best-in-class collectibles. This year Mattel provides attendees with its most extensive line-up of Comic-Con exclusive toy offerings and new brand experiences, including musical performances by the Loopz band - a musical group that uses Mattel's latest motion and memory game, Loopz, to create unique original music!

In addition, the Mattel booth will feature exclusive product unveils from Hot Wheels, Rob Dyrdek's Wild Grinders and incredible action-figures in celebration of the DC Universe™ 75th anniversary.

WHEN:

Wednesday, July 21, 6:00 PM - 9:00 PM (Preview Night)
Thursday, July 22 - Saturday, July 24, 9:30 AM - 7:00 PM
Sunday, July 25, 9:30 AM - 5:00 PM

WHERE: San Diego Convention Center
111 West Harbor Dr.
San Diego, CA 92101
Mattel Booth #3029

WHO:

Seth Green and Matthew Senreich - Co-creators of "Robot Chicken" animated television series will be signing autographs (Friday)

The Four Horsemen (Jim Preziosi, Eric "Cornboy" Mayse, Eric Treadaway and Chris Dahlberg) - Famous action figure sculptors, responsible for Mattel DC Universe™ Classics and Masters of the Universe® action figures will sign autographs (Thursday - Saturday, times vary)

WWE Superstars (The Miz, Eve, John Morrison, The Bella Twins, Chris Masters, Melina and Kane) - Top talent from Monday Night Raw® and Friday Night SmackDown® series will be signing autographs (Thursday - Saturday, times vary)

Rob Dyrdek - Professional skateboarder and television star who created Wild Grinders will be signing autographs (Friday and Saturday, times vary)

PANELS:

Thursday, July 22:

11:30 AM - 12:30 PM: Mattel and WWE: The Ultimate Tag Team - For the first time ever, WWE writers discuss how they continue to create exciting storylines that are translated into Mattel's all-new action figure toy line. Find out the latest news and sneak peeks of 2011 product. (Room 7AB)

Friday, July 24:

11:00 AM - 12:00 PM: Mattel and DC Comics™: A Heroic Partnership - Find out the latest news, sneak peeks and behind-the-scenes scoop on your favorite Mattel/DC action figures, including all-new 2011 product. (Room 24ABC)

1:00 PM - 2:00 PM: Mattypalooza 2010: Masters of the Universe Classics, Ghostbusters and more - Get all the latest info on your favorite Mattel collector lines, including Masters of the Universe Classics, DC Universe, Ghostbusters, and more. (Room 24ABC)

Sunday, July 25:

12:00 PM - 1:00 PM: Hot Wheels® Battle Force 5™ Season 2 screening and panel - Be the first to see the premiere episode from the new season of the hit Emmy-nominated CG-animated series. After the screening, producers and real-life Hot Wheels car designers give a behind-the-scenes look at how the series is created. (Room 7AB)

VISUALS:

• Live performances of Mattel's Loopz Band
• Life-size action figure of World Wrestling Entertainment® Superstar "The Undertaker"
• The Ecto-1 as seen in "Ghostbusters" (Sony)
• Exclusive action figures and products not available anywhere else