The GearHead� Street Savage(TM) R/C Vehicle was voted the No. 1 Toy in the 14th Annual DURACELL� Kids' Choice Toy Survey(TM).

"The experts have spoken, and Street Savage speeds, turns and flips its way to the top spot," according to Julie Creighton, director, DURACELL Kids' Choice Toy Survey. Unlike other remote control vehicles, GearHead Street Savage features rear wheel steering that allows it to zip around at every angle. By alternating the direction of the joysticks, kids can perform extreme high-speed spins and wheelies.

The Kawasaki� Mega Deluxe Drum Pad from DSI Toys nabbed the No. 7 spot in the kid-tested, kid-approved Duracell 2001 "Top 10 List." The musical toy, which features eight light-up drum heads, classic and electronic drum modes, 30 background rhythms and four special effects, helps encourage "creativity and group play," according to Creighton.

"We're particularly honored by these awards," notes Joe Whitaker, senior vice president of DSI Toys Inc., "since kids -- the ultimate authority -- have given our toys such an enthusiastic vote of approval."

By securing both the No. 1 and No. 7 spots in the survey, both products will be featured on Duracell's toll-free hot line 1-800-BEST-TOYS (1-800-237-8869) as well as the Duracell Web site (http://www.duracell.com) throughout the holiday season.

"We've always aimed for innovation, creativity and play value in our toys," added Whitaker, "and to have this recognized by boys and girls alike is dramatic proof that our aim is right on target."

The Company designs, develops, markets and distributes high quality, innovative dolls, toys and consumer electronics products. Core products include youth electronics such as Tech-Link� brand communications products, e*BRAIN(TM) electronic companions, Kawasaki� brand musical instruments, GearHead� brand remote control vehicles and a full range of doll brands including Sweet Faith�, Pride & Joy�, Too Cute Twins(TM), Hush Li'l Baby�, Little Darlings� and the Elite� brand of Lifetime Play Dolls(TM). The Company's Web site can be reached at http://www.dsitoys.com.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: Statements in this press release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new and existing products, capital resources, and future financial condition and results are forward-looking. Forward-looking statements involve risks and uncertainties, which may cause DSI's actual results in future periods to differ materially and adversely from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of DSI's customers, competition, and other factors discussed from time to time in DSI's filings with the Securities and Exchange Commission.