• Net revenues increased 3% to $1.31 billion compared to $1.28 billion a year ago; absent the $16.2 million negative impact of foreign exchange net revenues grew 4%;
• Net earnings up 3% year-over-year to $155.2 million, or $1.09 per diluted share, versus $150.4 million, or $0.99 per diluted share, a year ago;
• Operating profit of $237.8 million or 18.1% of net revenues, a 3% increase from $230.7 million or 18.0% of net revenues in 2009;
• Revenue grew in the Preschool, Boys and Games & Puzzles categories;
• Repurchased 6.1 million shares of common stock at a total cost of $260.1 million during the third quarter.

PAWTUCKET, R.I., Oct 18, 2010 -- Hasbro, Inc. (NYSE: HAS) today reported revenue and earnings growth for the third quarter 2010. Third quarter 2010 net revenues grew 3% to $1.31 billion compared to $1.28 billion a year ago. Excluding the negative $16.2 million impact of foreign exchange, net revenues grew 4%. Net earnings grew 3% to $155.2 million, or $1.09 per diluted share, compared to $150.4 million or $0.99 per diluted share a year ago.

"Innovation across Hasbro's portfolio of world class brands, backed by continued strong execution from our teams globally, drove the third quarter performance," said Brian Goldner, Hasbro President and Chief Executive Officer. "Our unwavering commitment to our strategy of re-imagining, re-inventing and re-igniting Hasbro's global brand portfolio continues to unlock profitability in our business while delivering great toys and games and immersive experiences to consumers. We are well positioned for the holiday season with innovative and fun offerings at all price points for global consumers, supported by comprehensive programs with retailers."

"We continue to believe we should be able to grow revenues and earnings per share for the full year 2010, including the dilution from our television investments and barring a further decline in consumer spending, global economic conditions or foreign exchange," added Deborah Thomas, Hasbro Chief Financial Officer. "The fourth quarter will reflect the largest percentage this year of our anticipated $0.25 to $0.30 per share of full-year dilution related to our television investments supporting the launch of The Hub earlier this month. The execution of our strategy continues to deliver strong financial performance and a healthy balance sheet. We are putting these results to work by investing in our future growth and sharing this success with our shareholders through share buyback and dividend programs."

Worldwide net revenues grew in three of the four major product categories. The Preschool category grew 9% to $184.7 million; the Boys product category increased 4% to $472.3 million; and the Games and Puzzles category increased 2% to $387.0 million; while the Girls category declined 1% to $269.1 million.

U.S. and Canada segment net revenues grew 4% to $825.5 million compared to $791.9 million in 2009. The results reflect growth in the Boys, Preschool and Games & Puzzles categories that more than offset a decline in the Girls category. The U.S. and Canada segment reported an operating profit of $158.8 million up 23% compared to $129.1 million in 2009.

International segment net revenues increased 3% to $458.9 million compared to $444.1 million in 2009. Revenues in the International segment grew 7% absent a $17.8 million negative foreign exchange impact. The results reflect growth in the Girls, Preschool and Games & Puzzles categories that more than offset a decline in the Boys category. The International segment operating profit grew 10% to $70.8 million compared to $64.1 million in 2009.

Entertainment and Licensing segment net revenues were $27.5 million compared to $41.6 million in 2009. The results primarily reflect a decline in TRANSFORMERS and G.I. JOE movie-related revenue. The Entertainment and Licensing segment reported an operating profit of $5.9 million compared to $19.8 million in 2009. The Hub, Hasbro's joint venture television network with Discovery Communications, successfully launched on 10-10-10.

The Company repurchased a total of 6.1 million shares of common stock during the third quarter of 2010 at a total cost of $260.1 million and an average price of $42.39 per share. For the first three quarters of 2010, the Company repurchased a total of 15.6 million shares of common stock at a total cost of $629.2 million and an average price of $40.32 per share. As of quarter end, $157.5 million remained in the Company's current share repurchase authorization. During the first half of 2010, the Company issued 11.6 million shares of common stock in connection with the redemption of its convertible debentures, which were called in April 2010.

About Hasbro

Hasbro, Inc. (NYSE:HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.