Hatfield, PA - June 13, 2011 - K'NEX, the only US construction toy company focused on Building Worlds Kids Love™, is celebrating the introduction of its new officially licensed Mario Kart Wii building sets with a one-of-a-kind contest.

From Monday, June 13, through Friday, July 15, 2011, K'NEX Mario Kart fans can register online to receive a free Mario™ or Luigi™ K'NEX figure. 300 figures will be distributed for each day of the five week promotion. Of the 10,000 figures, five lucky grand prize winners will receive a Mario figure plus a Golden Ticket that entitles them to a special prize package including: a Wii™ console (a $150+ value), the entire K'NEX Mario Kart Wii product line (10 toys featuring Mario, Luigi, Yoshi™, and their favorite karts and bikes on two popular Mario Kart Wii tracks -- a $632 value) and a trip to tour K'NEX headquarters in Hatfield, PA.

"Mario Kart fans are among the most passionate we have encountered," said K'NEX President Michael Araten, "so we're thrilled to offer 10,000 free Mario Kart Wii figures and look forward to meeting the five lucky grand prize winners through this unique promotion."

The first K'NEX officially licensed Mario Kart Wii building sets were available for sale at http://www.knex.com in March 2011 and an expanded line will be available at retail locations in the U.S. and Canada in June 2011. K'NEX Mario Kart Wii building sets let kids build their favorite Mario Kart Wii characters along with tracks, accessories and obstacles, bringing a video game favorite to the construction toy aisle for the first time.

For more information, complete rules and to enter the sweepstakes visit http://www.knex.com/mariogoldenticket. No purchase necessary.

About K'NEX Brands
Founded in 1992, K'NEX Brands, the world's most innovative construction toy company, was established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K'NEX is America's building toy company focused on Building Worlds Kids Love, and encourages youngsters to "imagine, build and play." Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 30 billion parts for the K'NEX building toy system. For more information, please visit http://www.knex.com or http://www.rodongroup.com.

Nintendo properties are trademarks of Nintendo. Nintendo is not a sponsor of the K'NEX Golden Ticket promotion.