Fans Can Participate Through the "My Princess Moment � The Story Begins With You" Video Contest on Disney.com

Glendale, Calif. � August 25, 2011 � As Rapunzel is welcomed into the Disney Princess royal court on Oct. 2 at Kensington Palace in London, England, Disney Princess fans can feel a part of the special occasion by participating in an online video contest on Disney.com. Whether it's the kindness shown by Cinderella, determination of Tiana, or adventurous nature of Rapunzel, girls connect with Disney Princess characters in different ways to bring their own stories to life. With the "Your Princess Moment � The Story Begins With You" video upload contest, fans age 12 and under can submit a 45-second video singing part of one of four songs from the upcoming Disney Princess Fairy Tale Songs compilation album � available Sept. 20 from Walt Disney Records. Alternatively, fans can submit a video recreating a favorite Disney Princess scene, dressing up or performing a dance.

Videos entered between now and Sept. 12, 2011 at Disney.com/PrincessMoment are eligible for the ultimate Grand Prize � a trip for four to London for Rapunzel's royal celebration. From videos entered by Oct. 4, 2011, one First Prize winner will be selected to receive a 3D TV and DVD assortment from Walt Disney Studios Home Entertainment, and ten Second Prize winners will receive the Disney Princess Ultimate Dream Castle from Mattel. Parental consent is required to enter the contest.

Disney will officially welcome Rapunzel as the 10th Disney Princess character at a high profile, star-studded celebration, to take place in front of a global audience on Oct. 2, 2011. Little princesses from across the globe will watch Rapunzel be welcomed into the Disney Princess royal court by Ariel, Aurora, Belle, Cinderella, Jasmine, Mulan, Pocahontas, Snow White and Tiana. In a world first, Kensington Palace, London, UK, was chosen by Disney as the perfect location for this magical welcoming ceremony of a Disney Princess, as it has been the home of many real life princesses over the centuries.

For full contest rules, prize information and details for how to enter, please visit Disney.com/PrincessMoment.

About Disney Princess
The Disney Princess franchise enables little girls to role play as a princess through world-class entertainment and lifestyle products that enable them to act out scenes from Disney's wholesome, timeless and cherished fairy tale film classics. The franchise is comprised of ten beloved Disney Princess characters � Ariel (The Little Mermaid), Aurora (Sleeping Beauty), Belle (Beauty and the Beast), Cinderella, Jasmine (Aladdin), Mulan, Pocahontas, Rapunzel (Tangled) Snow White and Tiana (The Princess and the Frog). Each Disney Princess has a unique story that empowers girls to imagine and enact their very own fairy tales. Disney began branding the characters under the Disney Princess umbrella brand in 2000. Today, Disney Princess is a global franchise that has become a leading girls' lifestyle brand with product offerings including toys and personal electronics, apparel, home d�cor, stationery, food, personal care, publishing, video games, and home entertainment, theme park and live theatrical experiences. Every month, millions of girls engage with each Disney Princess through interactive stories and activities at disney.com/disneyprincess.

About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise ranging from apparel, toys, home d�cor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home and Disney Food, Health & Beauty. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.DisneyStore.com and www.DisneyStore.co.uk, the company's official shopping portals. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. For more information, please visit www.disneyconsumerproducts.com or follow us at www.youtube.com/disneyliving, www.facebook.com/disneyliving and www.twitter.com/disneyliving.

About Disney Interactive Media Group
Disney Interactive Media Group (DIMG), one of the world's largest creators of high-quality interactive entertainment across all platforms, is the segment of The Walt Disney Company responsible for the global creation and delivery of interactive entertainment, multi-platform video games, and lifestyle content across all current and emerging digital media platforms. DIMG produces and distributes a broad portfolio of content from its five primary lines of business: Disney Interactive Studios, Disney Online, Disney Online Studios, Disney Mobile, and Playdom. Products and content released and operated by DIMG include blockbuster online virtual worlds, #1-ranked community-family and parenting web destination* that includes Disney.com and the Disney Family network of websites, mobile applications, and video games.