New Event Serves a Devoted Fan Base in a Thriving Industry

(NORWALK, Conn Jan. 13, 2012) - ReedPOP, the boutique pop culture focused division of Reed Exhibitions, is launching Fantasy Football Fest, August 18-19, 2012 at the Atlantic City Convention Center, Atlantic City, NJ. Taking the virtual Fantasy Football fan experience to the gridiron, the Fantasy Football Fest will provide a unique in-person experience by catering to the passion and devotion of millions of fantasy football and general football fans. In 2010 alone, fantasy players spent in excess of $1B pursuing their passion for the game through millions of leagues all over the world.

"Every event that ReedPOP produces offers a world-class celebration of pop culture by providing unique access, up close and personal experiences and interactive events that focus on exactly what the fans want most," said Greg Topalian, Sr. Vice President, ReedPOP. "The Fantasy Football Fest is an exciting addition to our portfolio in that it harnesses the passion of the virtual Fantasy Football world to an in-person, live event. Fantasy Football is a shining example of Pop Culture fandom taken from the very real world of football. Both men and women love it and we are eager to make this event the Super Bowl of Fantasy Football."

Strong industry support has been secured early for the Fantasy Football Fest with additional big brands, representing video gaming, memorabilia and home electronics, to be announced in the near future. The following founding sponsors have committed prior to the launch of the event and include: Fantasy Sports Trade Association, RotoExperts, Fathead, Sirius/XM and Tailgater Monthly.

"We are very pleased and excited to be joining forces with ReedPop for this groundbreaking, one-of-a-kind event that will certainly set new standards in the Fantasy industry. The Fantasy Football Fest is definitely a major happening for every Fantasy player and their families to mark on their calendars. The time has come for the large masses of Fantasy Football participants to have their own unique event where they can not only enjoy the ultimate draft bash and Fantasy festivities, but also to revel in some incredible related experiences that will make the Fantasy Football Fest the can't-miss weekend of the year. RotoExperts.com is thrilled to deliver this new and instantly memorable event to the Fantasy participants we are so dedicated to. This is going to be the closest match a Fantasy Football player has to a true holiday," said Louis M Maione, CEO of RotoExperts.com.

"Fathead is exited to partner with ReedPOP on the inaugural Fantasy Football Fest. F3 is poised to become the ultimate Fantasy Football event for all ages and we're thrilled to share our passion for Football with these enthusiastic fans," said Joanna Cline, CMO of Fathead. "Our Real. Big. NFL wall graphics and Fantasy draft boards will add larger-than-life energy to this groundbreaking event."

The Fantasy Football Fest expects to bring over 25,000 rabid fans in approximately 300,000 square feet of total experience space. Activities and special events include a Draft Day Party, Athlete and Celebrity appearances, Sports Video Game tournaments and free-play, interactive athletic competitions, Sports Memorabilia, a Tailgate Party and Beer Tasting. While the Fantasy Football Fest focuses on fantasy football including space for leagues to conduct drafts and fantasy experts providing tips and insights to help players' teams perform at their best, the festival is much more than just fantasy. F3 promises to be about every aspect of professional football except strapping on the pads in getting hit. The show features will offer something for every member of the family in addition to an amazing weekend for the hardcore fantasy player.

For more information: http://www.fantasyfootballfest.com.

AboutReedPOP:

ReedPOP is a boutique group within Reed Exhibitions which is exclusively devoted to organizing events, launching and acquiring new shows, and partnering with premium brands in the pop culture arena. ReedPOP is dedicated to producing celebrations of popular culture throughout the world that transcend ordinary events by providing unique access and dynamic personal experiences for consumers and fans.

The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) East & West, Star Wars Celebration and UFC Fan Expo. The staff at ReedPOP is a fan based group of professionals producing shows for other fans, thus making them uniquely qualified to service those with whom they share a common passion. ReedPOP is focused on bringing its expertise and knowledge to world communities in North America, South America, Asia and Europe.