rtm logo


rtm logo
Raving Toy Maniac home page
Toy news and pictures
The Toy Buzz Forum
Toy feature articles
Toy Columns
Toy Archives
Customizing action figures
Toy resources
Toy web links
Buy / Sell / Trade Forum
toy shows and events
Chat room
RTMemo - free email newsletter
Site Map
Contact the staff of the Raving Toy Maniac
Privacy information
rtmnews_logo.gif - 4347 Bytes

Disney on Your Cell Phone


NORTH HOLLYWOOD, Calif., and REDMOND, Wash., Dec. 3 -- Images of Disney's popular cast of characters and songs from its classic movies are now available on AT&T Wireless phones. This is the first time Disney-branded ring tones and graphics are available to U.S. wireless subscribers.

Disney ring tone and graphic content launched in Japan in August 2000 and has since garnered more than 2 million subscriptions. It is also now available throughout Asia and in Europe. Disney has been providing other wireless content from ABC, Disney, and ESPN in the U.S. for several years.

"After our international success with this type of content, it is great to see it come to the U.S.," said Larry Shapiro, executive vice president of business development and operations, Walt Disney Internet Group. "We expect to see the domestic market for wireless entertainment content take shape in 2002 as leaders like AT&T Wireless expand their offerings of wireless data services."

"AT&T Wireless and Disney are a perfect fit for bringing enhanced mobile multimedia capabilities to our collective customers," said Lisa Jo Wilson-Knight, vice president of marketing services, AT&T Wireless. "Disney songs and characters have always held a special place in people's hearts and minds, and now they can hold a special place in their wireless phones too."

The ring tones and graphics can be previewed and downloaded from www.attwireless.com/ringtones. Ring tones are available on Nokia 8260, 5165, and 3360 phones and graphics are available on the Nokia 8260. Once a customer makes a selection, the ring tone and/or graphic is sent to the phone through the text messaging service. Downloads usually range in price from 99 cents to $1.99 each and are billed to a credit card or a customer's wireless invoice.

Currently, the service includes ten (10) Disney ring tones and nine (9) Disney graphics of classic characters, such as Mickey Mouse and Snow White, and from more recent offerings such as "The Lion King" and "The Little Mermaid."

About Walt Disney Internet Group

Walt Disney Internet Group (WDIG) provides strategic leadership and operational management for The Walt Disney Company's Internet properties including category leaders Disney.com, ESPN.com, ABCNews.com and ABC.com. WDIG has led the way in developing new forms of interactive content, such as its Enhanced TV service which showcases the convergence of video and interactive programming, and is a market leader in developing and distributing entertainment and informational content to new platforms. Through relationships with some of the world's largest wireless carriers, WDIG distributes content and services to wireless users under the Disney, ESPN and ABC brands. Steve Wadsworth is president of WDIG, which is headquartered in North Hollywood, CA, and has operations in Seattle, New York, Orlando, Fla., Tokyo and London.

About AT&T Wireless

AT&T Wireless is the largest independently traded wireless carrier in the United States, following its split from AT&T on July 9, 2001. Operating one of the largest digital wireless networks in North America with more than 17.1 million subscribers and full-year 2000 revenues exceeding $10.4 billion, AT&T Wireless is committed to being among the first to deliver the next generation of wireless products and services. AT&T Wireless provides customers with high-quality wireless voice and data communications services in the U.S. and internationally. AT&T Wireless Customer Advantage is the company's commitment to ensure that customers have the right equipment, the right calling plan, and the right customer services options -- today and tomorrow. For more information, please visit www.attwireless.com.


previousarrow.gif - 673 Bytesbacktortmnews.gif - 1037 Bytesnextarrow.gif - 582 Bytes


In Association with Amazon.com Big Bad Toy Store - click for more information





All images, format, content, and design are copyright © 1994-2013 Raving Toy Maniac. No part of these pages may be reproduced without express written consent of the Raving Toy Maniac. Licensed character names and images are copyright © their respective companies.