Reports from retailers and messages received by Warp Graphics, the publishers of the internationally successful Elfquest comic books, indicate that the Elfquest figures are flying off store shelves as quickly as store owners can unpack boxes. Comments include "I just got the last set of Elfquest figures from my local comic book store about 30 minutes after they got them in," and "They never had a chance to hit the shelves." "They look absolutely incredible!", "These things are out of this world," and "I can't wait for Series 2 and 3," are also typical of the mail coming in.

AnotherUniverse.Com, the largest on-line retailer of comics, toys, and related collectibles has listed the Elfquest Series One action figures among the top four items they sell.

Distributed by The Stronghold Group, a Los Angeles-based entertainment brand management company, Elfquest Series One contains four figures: Cutter (the chief of the Wolfrider tribe who is packaged with his wolf, Nightrunner), Leetah (a healer from the Sunfolk tribe and Cutter's lifemate, packaged with Petalwing, a Preserver), Tyldak (leader of the Gliders, a flying character with a 16" wingspan), and Picknose (a troll and one of the most massive action figures ever produced). Series Two and Series Three, each containing four additional characters, will be released in the Spring and Fall of 2002, respectively.

All of these toys are based on characters in the Elfquest comic book series, created by Wendy and Richard Pini. Stronghold Group will also be doing action figures based on the character designs from the Elfquest feature film being produced by Wolfmill Entertainment. Those toys will be released along with the film, currently scheduled for 2003.