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Max Steel Ready To Take On G.I. Joe

dlx_maxsteel.jpg - 12189 BytesMattel is gearing up to take on G.I. Joe with it's new line of 12" Max Steel action figures. Regular and Deluxe figures, loaded with articulation and accessories stand to make this new line a serious contender to G.I.Joes dominance of the 12" action figure market.

The Max Steel toyline is based on the upcoming all cgi-animated series set to debut on the KidsWB in January 2000. Max Steel is an international secret agent with bionic powers who poses as a mild-mannered college athlete by day. KidsWB has ordered 13 episodes of the series.

Max Steel action figures are showing up in stores now.

[Updated 12-13-99]



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