The Fisher-Price web site (www.fisher-price.com) now allows parents who are already using Fisher-Price's parenting resources to link directly to Toysrus.com and Babiesrus.com to purchase related product. In addition, in early 2002, Toysrus.com will unveil a "Fisher-Price Toys Boutique" and Babiesrus.com (www.babiesrus.com) will launch a "Fisher-Price Baby Gear Boutique."

Toysrus.com has also launched a brand new "Barbie Boutique" and will feature numerous Barbie promotional efforts. In turn, parents who visit Barbie.com's "Catalog," "Parents" and "Wish List" sections will now be able to link directly to Toysrus.com's "Barbie Boutique" to purchase the hottest Barbie products.

Under the terms of the agreement, Mattel's Boys/Entertainment New Media group will work together with Toysrus.com to update the site's Hot Wheels and Matchbox stores, to develop additional online and offline promotions, and to potentially develop additional brand pages on Toysrus.com for other Mattel Boys/Entertainment brands.

"In addition to offering a great interactive experience via the Mattel websites, we are providing consumers the opportunity to directly purchase their favorite products at two great sites that offer a word class online shopping experience: Toysrus.com and Babiesrus.com," said Adrienne Fontanella, President, Girls Division Mattel.

"Toysrus.com is already the leader in online toy and baby retailing, so aligning with Mattel's strong brand equity, scope of product offering and category leadership will further strengthen our ability to offer our guests the best selection of the hottest toys and the best possible online shopping experience," said John Barbour, CEO, Toysrus.com. "We think these cross-promotional efforts will make life more convenient for the parents who now rely on the Web to research and buy products for their families."

About Mattel Girls Division

For more than four decades the Barbie(R) doll has remained the most popular fashion doll ever created. Mattel has maintained the Barbie doll's popularity by adapting her look, lifestyle and fashions to meet changing times while evolving her world into an overall lifestyle brand for girls. While the Barbie(R) Brand represents Mattel's initial roots in girls' toys, the girls division now dominates the market with several best-selling brands including American Girl�, Diva Starz(R), What's Her Face!(TM) and Polly Pocket!(R). A natural extension of the brands to the online world, Mattel's Girls Interactive Group provides girls of the 21st century a new way to interact with their favorite playmates. Mattel's Girls Interactive Group consists of Barbie.com, KellyClub.com, WhatsHerFace.com, DivaStarz.com, BarbieCollectibles.com and licensed Mattel-branded interactive software and video game titles.

About Mattel Boys/Entertainment Division

Mattel's Boys/Entertainment division's portfolio of global brands includes some of the most popular products in the toy industry today. The division is comprised of three segments: Wheels, Entertainment and Games. The Wheels segment includes Hot Wheels(R), the No.1 selling toy across all categories in the toy industry, Matchbox(R) and Tyco(R) R/C.

Mattel Wheels appeals to guy's ages two to 92 with toys, consumer products and collectibles. Mattel's exciting entertainment-inspired toy lines include Harry Potter(TM), Nickelodeon's Rugrats(TM), Jimmy Neutron Boy Genius(TM), Rocket Power(TM), Wild Thornberry's(TM), SpongeBob SquarePants(TM), as well as Mattel Action brands; Rock 'em Sock 'em(TM) Robots, Masters of the Universe(R) and Max Steel(TM). Mattel's Games include favorite classics such as UNO(R), Magic 8 Ball(TM), Skip Bo(TM), Kerplunk(TM), Toss Across(TM), Fisher-Price(R), Disney Games and Scrabble(TM).

About Fisher-Price

A division of Mattel, Inc., Fisher-Price is the worldwide leader in the design of infant and preschool toys. With a history that spans 70 years, Fisher-Price is best known for creating imaginative, developmental toys that withstand the test of time. In addition, Fisher-Price develops nursery monitors, high chairs and bouncer seats (babygear(TM)) for parents to help care for and comfort babies. The Company's best-selling brands include Little People(R), Rescue Heroes(TM), View-Master(R) and Power Wheels(R). In addition, the Fisher-Price brand appears on toys based on the most popular and widely recognized character brands - from Blue's Clues(TM), Disney and VeggieTales(R), to Barney(R), Sesame Street(R) and Dora the Explorer(TM). The Company's web site can be found at www.fisher-price.com. Among the top five parenting web sites for mothers ages 18-49*, the Fisher-Price web site provides valuable articles, access to parenting experts and other resources for parents of preschoolers. A Spanish-language version of the site was launched in January 2001. (*According to Jupiter Media Metrix, October 2001.)

About Toysrus.com

Toysrus.com, an affiliate of Toys "R" Us, Inc. founded in May 1999 and based in Fort Lee, N.J., operates Toysrus.com, the most-visited online store for toys and video games on the Web, Babiesrus.com, the No. 1 best-selling baby and juvenile retailer online, and Imaginarium.com, a specialty and learning toy online retailer; all on the Amazon.com platform. Toysrus.com generated $180 million in sales in 2000 and has increased its 2001 year-to-date sales by 56%. The company was named to Upside's "Hot 100" list and distinguished as "Best of the Web" by Forbes.
Toysrus.com also owns a controlling interest in Toysrus.co.jp, the leading online toy retailer in Japan. Toysrus.com investors, in addition to its parent company, Toys "R" Us, Inc., include SOFTBANK Venture Capital.

Mattel, Barbie, American Girl, Diva Starz, What's Her Face! And associated trademarks are U.S. trademarks of Mattel, Inc. (C)2001 Mattel, Inc. All Rights Reserved.