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Spy Kids 2 Licensees Announced
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NEW YORK, Feb. 5 -- Dimension Films has announced a broad list of licensing partners for its upcoming sequel SPY Kids 2: The Island of Lost Dreams. The licensing program includes a wide variety of products that range from apparel and accessories to household products and toys. All domestic goods will hit the market in time for Back-to-School retail and the theatrical release of the film on August 7, 2002.
The licensees on board for the film include:
- Play Along Toys for action figures, playsets, vehicles, and spy gadgets
- Manley Toy Quest for role play sets
- Hasbro's Cap Toys division for novelty candy
- Mattel, Inc. for collectible card games
- Serious USA for Interactive trading cards
- Wand World for lighted pens, lighted keychains, glow sticks, necklaces and wands
- JEM Sportswear, Inc. for children's and fashion t-shirts
- Buster Brown & Co. for a variety of footwear
- Handcraft Manufacturing for children's socks
- Wormser for children's sleepwear
- Funworld for Halloween Costumes
- Betesh Group for bags, tote bags, and backpacks
- JAKKS Pacific Flying Colors Division for back-to-school products
- Mead for wall calendars
- Smilemakers for stickers
- Thermos for lunch kits and lunch boxes
- Gibson USA for dinnerware, cookie jars and mugs
- Good Food Company for boxed cookies
- True Confections for chocolate bars
- Best Personalized Books for personalized books
- Talk Miramax Books for the novelizations, the Official movie storybook, and activity books
(Editorial note by RTM: Play Along Toys is closely affiliated with Art Asylum, so bear that in mind about the action figures!)
Dimension's licensing program is managed by Dimension Senior Executive Vice President, Michael Helfant and Lori Sale, Senior Vice President of Worldwide Promotion. Brand Central, headed by Ross Misher, is the licensing agency for the property.
  
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