"JAKKS has been working closely with Toys 'R' Us executives at every level to maximize our relationship and generate solid results for both companies," commented Michael Bianco, Chief Merchandising Officer, JAKKS Pacific. "We are proud to have received this Vendor of the Year award, and we look forward to initiating a number of new initiatives with Toys 'R' Us in the near future, including a large in-store boutique showcasing our World Wrestling Federation toy line, and a significant window display of our vast line of Nickelodeon-branded compounds, including Skweeez in the flagship Times Square location."

"Skweeez -- JAKKS' new molding compound that is incredibly soft and lightweight -- has flown off the shelves since its launch in February of this year," continued Bianco. "We are extremely pleased to be the recipient of the Oppenheim Gold Seal Award for Best Toy," said Bianco, who noted that all products stamped with this prestigious award were chosen for their quality and merit. "Skweeez offers great play value by providing stimulating entertainment and hours of active fun." Skweeez was also recently featured as one of the Best Play-Date toys for children on NBC's The Today Show.

The first edition of the "Oppenheim Toy Portfolio Baby & Toddler Play Book" made Amazon.com's best-seller list; a publication of the Oppenheim Toy Portfolio (founded in 1989 as the only independent consumer review of children's media), it offers practical advice on games, books, songs, and toys and is based on the premise that babies who are nurtured and stimulated become better learners. Among the criteria used in evaluating a product are safety, quality of design, and its ability to entertain and engage a child's mind. For more information, visit www.toyportfolio.com.

JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and leisure products. The product categories include: Vehicles, Action Figures, Infant/Pre-School, Plush, Dolls, Water Toys, Sports Activity Toys, Arts & Crafts Activity Kits, Stationery, Writing Instruments and Performance Kites. The products are sold under various brand names including Flying Colors®, Road Champs®, Remco®, Child Guidance®, Pentech®, Toymax®, Funnoodle®, Laser Challenge(TM) and Go Fly a Kite®. The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Federation® video games. For further information, visit www.jakkspacific.com.

Safe-Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release may contain forward-looking statements. Such statements reflect the current views of the company with respect to future events and are subject to certain risks, uncertainties and assumptions. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual future results or events may vary materially from those described herein.