Cypress, Calif. (April 10, 2002) - Bandai Creation, a subsidiary of Bandai America Inc., announced today a license from Sony Pictures Consumer Products to release a line of collectible action figures based on one of the biggest movie franchises of all time, Godzilla. The 180-foot Godzilla will be immortalized in the toy line modeled after the characters from various Godzilla movies.
The first set of toys will be available in fall 2002 and will include 6.5-inch and 2.5-inch action figures as well as 3.5-inch adventure sets. The action figures will feature five Godzilla designs along with six of his infamous signature rivals such as Rainbow Mothra, Anguirus and Destoroyah. Bandai Creation's Godzilla figures and adventure sets will be sold at specialty and select major retailers with prices varying from $5.99 - $19.99 (SRP). Bandai Creation will continue to add to the line with additional figures in spring 2003.
"We are thrilled to partner with Sony Pictures Consumer Products to bring this 180-foot treacherous terror to life with this new line of action figures," said Aki Nakanishi, senior vice president of sales and marketing, Bandai Creation. "The introduction of this toy line will produce a new generation of Godzilla fans while exciting current Godzilla enthusiasts and collectors."
Those enthusiasts and collectors have been terrified and entertained in more than 22 films for almost five decades. Godzilla films, with their legendary displays of fearsome force and formidable foes, have pioneered special effects and showcased the talents of some of the world's most innovative directors, and continue to amaze audiences worldwide.
ABOUT BANDAI AMERICA
Bandai America Incorporated is a subsidiary of Bandai Co. Ltd., the world's third largest toy company, more than 20 subsidiaries in 10 countries worldwide. Global interests include toys and children's entertainment, video game software, multimedia, music, full-length feature films, vending machines, trading cards, candies and licensed apparel. Bandai America Inc. is the master toy licensee of some of the most popular properties in children's toys and entertainment, including the Power Rangers, Digimon and Gundam product lines. Bandai America is headquartered in Cypress, California and company information is available at bandai.com.
ABOUT SONY PICTURES CONSUMER PRODUCTS
Godzilla is represented by Sony Pictures Consumer Products, based in Los Angeles, which handles the merchandising and branding efforts for some of the most recognized properties in film and television. SPCP is a division of Sony Pictures Entertainment (SPE), whose global operations encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries.
