CALABASAS, Calif.--May 14, 2002-- TDK Mediactive, Inc., a global publisher of interactive entertainment software, today announced a worldwide, multi-year exclusive licensing agreement with Mattel, Inc. to publish software based on Masters of the Universe®. The agreement grants TDK Mediactive exclusive rights to publish interactive Masters of the Universe games for console systems manufactured by Sony, Nintendo and Microsoft, as well as PC.
"Masters of the Universe is a retro-brand that is still tremendously popular," said Vincent Bitetti, chief executive officer of TDK Mediactive. "And with the brand resurgence, it's the perfect time to make the leap into the video game arena."
"We are delighted to be working with TDK in bringing He-Man and the Masters of the Universe to the video game category," stated Amy Boylan, Senior Vice President of Boys/Entertainment, New Media at Mattel. "Their proven track record, means Masters of the Universe fans across the globe can look forward to exciting and highly realistic games."
He-Man®, the most powerful man in the Universe, re-joins the Masters of the Universe® to once again battle the forces of evil. Twenty years after He-Man was first introduced, Mattel is bringing back the popular toy line, an updated version of the warrior-hero from Eternia®, for a new generation of fans, featuring action figures and playsets.
About Mattel, Inc.
Mattel, Inc. is a worldwide leader in the design, manufacture and marketing of family products. With headquarters in El Segundo, Calif., Mattel has offices and facilities in 36 countries and sells its products in more than 150 nations around the world. For more information on products from Mattel, please log-on to www.mattel.com.
About TDK Mediactive, Inc.
Southern California-based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStation®2 computer entertainment system, PS one(TM) game console, Xbox(TM) video game system from Microsoft, and the Nintendo GameCube(TM), Game Boy® Advance and Game Boy® Color systems. The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Vivendi Universal Studios, Mattel, Inc., Classic Media, R & S Trading, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company and others.
TDK Mediactive is 73% owned by TDK USA Corp., and is part of TDK Corporation's global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.
Masters of the Universe and associated trademarks are owned by and used under license from Mattel, Inc. (c)2002 Mattel, Inc. All Rights Reserved.
