New York, NY, May 14, 2002 � Funky Pumpkin, a full-service advertising agency specializing in creating "funky" campaigns for youth-culture clients, announced today it has been retained as advertising agency of record for two major building toy brands, K'NEX, one of the world's leading construction toy manufacturers, and Lincoln Logs, the building set beloved by generations since 1916. This new-on-the-scene agency was chosen to create and implement a broad-based, multi-faceted advertising campaign that will benefit both brands.
"We are pleased and proud that Funky Pumpkin has been chosen to help develop and drive advertising for these two well known and well loved brands," said Helen Polise, Co-founder of Funky Pumpkin. "K'NEX has become one of the world's leading construction systems for children, and Lincoln Logs has stood the test of time like no other building toy, enjoying a place in the hearts and imaginations of generations of adults and children for over 80 years." Edward Rupp, Funky Pumpkin Co-founder, continued, "Our positive energy and fresh ideas for these accounts are flowing so that this generation and others to come will keep on building and creating with K'NEX and Lincoln Logs."
According to Chris Campbell, Vice President of Worldwide Marketing for K'NEX, "Funky Pumpkin won the account due to their cutting edge creativity and their unique focus on the youth marketplace. We are sure that they will energize the creative message for both K'NEX and Lincoln Logs."
About Funky Pumpkin
Funky Pumpkin, established in 2001, is a full-service, advertising agency headquartered in New York with a specialization in youth culture products, productions and personalities. The principals, Helen Polise and Edward Rupp, created the new agency after working on Tiger Electronics advertising for years. Funky Pumpkin has created advertising for Toymax, print ads and brochures for the Pokemon Center, TV commercials for Hosung NY, and recently has become the agency for Wild Planet Toys.
About K'NEX Industries
Founded in 1992, K'NEX Industries was formally established to make and sell what has become one of the world's leading integrated construction systems for children. Lincoln Logs is manufactured and distributed by K'NEX Industries under license from Hasbro, Inc. Winner of over 150 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program. For more information, consumers can visit www.knex.com or call 1-800-KID-KNEX.
