JAKKS Scores a Winner With Titan Tron Live
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JAKKS Pacific Inc. has announced that according to TRSTS (Toy Retail Sales Tracking Service) sales data from the NPD Group Inc., the company's WWF TitanTron Playset was ranked No. 1 among all action figure accessories and No. 3 among all action figure toys during November 1999. The company also announced that the World Wrestling Federation (WWF) brand was ranked first in the action figure toy category by brand for the month of November, capturing 13 percent of the entire action figure toy market, based on TRSTS dollar sales data. The NPD Group's TRSTS Service tracks market trends through point-of-sale information collected from a panel of U.S. retailers. TRSTS data is gathered weekly and monitors sell-through retail sales nationwide. The TRSTS service represents approximately 60 percent of traditional toy sales. ``We continue to be extremely pleased with the popularity of our WWF brand wrestling figures and accessories,'' said Stephen Berman, president and chief operating officer of JAKKS Pacific Inc. ``Sales were tremendous over the holiday season, and we are particularly excited that the WWF line of action figures and accessories was ranked the number one brand in the overall action figure category for the month of November 1999, a category that includes such well-known names as Pokemon, Star Wars and Power Rangers.'' [Updated 1-07-2000]
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