MALIBU, Calif.----June 17, 2002 -- JAKKS Pacific, Inc. was honored as Corporate Licensee of the Year at the 2002 LIMA International Licensing Excellence Awards Gala held in conjunction with the International Licensing Show in New York City. The award recognizes JAKKS Pacific's Flying Colors division for the Company's Nickelodeon Nick-tivities activity toys, back-to-school products and reusable compounds including Goooze® and Zyrofoam®.
"It is incredibly rewarding to have been voted Corporate Licensee of the Year by our industry peers for our unrelenting work on our Nickelodeon product lines," commented Michael Bianco, chief merchandising officer, JAKKS Pacific. "We are extremely proud that we have been able to expand and revitalize the reusable compound category with our Nickelodeon Goooze, Skweeez(TM), Zyrofoam and Smatter(TM) lines, as well as introduce back-to-school items and activity kits with a cool Nick-twist that retailers love because they are clear winners with kids today."
Bianco continued, "Nickelodeon has been a dream partner for us, and we have truly worked day and night to create products that best reflect the vast portfolio of Nickelodeon brands. We believe these activity toys epitomize innovation and couldn't be more pleased with the results at retail."
"JAKKS Pacific has done an excellent job supporting the Nickelodeon line," said Jim Feldt, President - Merchandising and Marketing Toys "R" Us U.S. "They've been a great partner to Toys "R" Us and they continue to be innovative with merchandise and marketing programs."
"We're thrilled that our relationship with JAKKS Pacific has culminated in this award," said Leigh Anne Brodsky, senior VP, consumer products, Nickelodeon. "JAKKS' Flying Colors has perfectly captured the sensibility of Nickelodeon and has invented some of the most fun and creative products in the marketplace today. Kids love Nick-tivities and we're honored to be recognized by LIMA as well."
Nominations were solicited from the entire licensing industry based on a list of categories and criteria and winners were chosen by the LIMA membership.
Licensing Industry Merchandising Association (LIMA) is the official sponsor of L!CENSING 2002 International, the world's largest and most important licensing trade show. The Association offers its members pertinent, timely data, important reference materials and year-round networking opportunities. LIMA produces Licensing University, the comprehensive seminar program held during the Licensing Show. The Association is based in New York City with offices in London and Munich and Tokyo.
JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and leisure products. The product categories include: Action Figures, Arts & Crafts Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush and Dolls. The products are sold under various brand names including Flying Colors®, Road Champs®, Remco®, Child Guidance®, Pentech®, Toymax®, Funnoodle®, Laser Challenge(TM) and Go Fly a Kite(TM). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(TM) video games. For further information, visit www.jakkspacific.com.
