NEW YORK, June, 2002 -- COMEDY CENTRAL has selected Brand Central LLC, a full service licensing agency, to develop strategic licensing alliances on behalf of the network. Through this agreement, Brand Central will focus on COMEDY CENTRAL properties such as "The Man Show," "Crank Yankers," "Beat the Geeks," "Prime Time Glick," "The Daily Show With Jon Stewart," "Let's Bowl," "Insomniac With Dave Attell," and the COMEDY CENTRAL brand. The merchandise will be targeted to COMEDY CENTRAL's 18-49 year-old demographic.
"We are excited to be working with Brand Central to further develop our licensing business," said Holly Lim, Vice President, Enterprises and Corporate Strategy. "Brand Central's knowledge of the marketplace will enable COMEDY CENTRAL to develop creative products that reflect the edgy programming style that has made the COMEDY CENTRAL brand so popular among viewers." Ross Misher, President, Brand Central, agrees, "COMEDY CENTRAL is the 'humor authority' and Brand Central intends to leverage that positioning in the marketplace. Our goal is to translate COMEDY CENTRAL�s risk-taking comedy into innovative products."
COMEDY CENTRAL's new series, "Crank Yankers," a perverse phony phone call show in which the calls become the basis for a twisted town of puppets, promises to be the network's next breakout hit. Licensees have already jumped on board to kick off the program at retail this summer, including categories such as t-shirts, bobble heads, posters, puppets, plush, key chains and much more. "In addition to focusing on 'Crank Yankers'," adds Misher, "we are also aggressively pursuing licensing opportunities for the rest of the COMEDY CENTRAL line up."
ABOUT COMEDY CENTRAL
Comedy Central, the only all-comedy network is currently available in over 79 million homes nationwide. Comedy Central, a registered trademark of Comedy Partners, is a 50-50 joint venture of Time Warner Entertainment Company and Viacom. Comedy Central's Internet address is www.comedycentral.com.
ABOUT BRAND CENTRAL
Brand Central LLC, based in Los Angeles, CA, is a full service licensing agency that develops strategic licensing alliances on behalf of its clients, serving both domestic and international markets. The company was created to help brand owners extend their trademarks into first class licensing programs. Services range from strategic planning, sales and implementation of licensing agreements, property management and product and retail development. Brand Central's mission is to create strategic and sustainable licensing programs for its clients that enhance brand value while generating long-term revenues. Current clients include: Revlon, Almay, Miramax and Dimension Films, Comedy Central, Robb Report and Silly CD's. To contact Brand Central, log onto our website at: www.brandcentralgroup.com.
