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JAKKS Named to Fortune List

MALIBU, Calif. -- Aug. 14, 2002 -- JAKKS Pacific, Inc. announced that it has been recognized for the fourth consecutive year as part of FORTUNE Magazine's latest list of 100 Fastest-Growing Companies in America, featured in the magazine's September 2, 2002 issue.

JAKKS, which ranked No. 88 on this year's list, was one of only three companies to make the magazine's list of "Four Year All-Stars."

"We are extremely proud to be included in FORTUNE's Fastest-Growing Companies list for the fourth year in a row," said Stephen Berman, President and COO. "Our continual inclusion in this prestigious list, especially in a challenging economic environment, is a testament to the fundamental strength of our basic business strategy."

All companies on the list are U.S.-based with over three years of operations, revenues and a market capitalization of at least $50 million. In addition, all companies have at least a 30% annual growth rate for three years in both revenue and earnings per share, with positive earnings in the latest quarter. FORTUNE ranks eligible companies by growth in revenue, earnings per share, and total stock market return over three years and then adds the scores from those three categories.

JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and leisure products. The product categories include: Action Figures, Arts & Crafts Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush and Dolls. The products are sold under various brand names including Flying Colors®, Road Champs®, Remco®, Child Guidance®, Pentech®, Toymax®, Funnoodle®, Laser Challenge(TM) and Go Fly a Kite(TM). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(TM) video games. For further information, visit www.jakkspacific.com.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements. Such statements reflect the current views of the Company with respect to future events and are subject to certain risks, uncertainties and assumptions. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual future results or events may vary materially from those described herein.


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