MILFORD, CONN., August 2002 � Subway® Restaurants and Cartoon Network bring the innovative and popular adventures of the "TIME SQUAD™" to life with five exciting new toys for Kids' Pak® meals. The in-store promotion runs in all participating restaurants Sept. 30 through Nov. 17, 2002, in the United States and Canada.
"We are delighted to be working again with Cartoon Network, linking this very fun TIME SQUAD series with our Kids' Pak® toys," says Tricia Kingston, manager of strategic planning for the Subway Franchisee Advertising Fund Trust (SFAFT). "We've developed some remarkable toys that are sure to be a hit with kids and parents."
"TIME SQUAD" features three unlikely heroes, Otto Osworth, a young and brainy orphan; a cranky robot Larry 3000; and the overzealous time cop Buck Tuddrussel. The group has its work cut out for them as they travel back in time to make sure history happens the way it's supposed to. For instance, what if Einstein had pursued his interest in used cars instead of physics!
The Kids' Pak® meal consists of a deli-style sandwich, small drink and a cookie. Additionally, one of the following toys will be available in each meal:
- Scout Pod Tuddrussel � Kids can pull back Officer Buck in his Scout Pod vehicle and make him zoom away. Then watch the Scout Pod pop open as he crashes into a hard surface!
- Vortrex Larry � Kids can propel Larry and his spaceship to drop and spin rapidly in circles with the press of a button.
- Otto's Relativity Module � Attach Otto and his Relativity Module onto the launcher and send Otto darting out into space with the push of the button.
- TS Quantum Probe � Pull the string to release the TS Quantum Probe helicopter top and watch the propeller twirl up into the air.
- Otto Rattle � This adorable Otto Osworth rattle toy is specially designed for children 18 months and older.
The promotion will be supported with nationally produced point-of-purchase materials. Ryan Partnership, Westport, Conn., is the agency in charge of POP material, with b.Little, New York, NY, doing production.
Cartoon Network, currently seen in more than 81 million U.S. homes and 145 countries around the world, is Turner Broadcasting System Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world's largest cartoon library, Cartoon Network also showcases unique original ventures such as The Powerpuff Girls™; Justice League™; Dexter's Laboratory™; Courage the Cowardly Dog™; Ed, Edd n Eddy™ , Samarai Jack™ and other Cartoon Cartoons™. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable's highest-rated networks. Cartoon Network's Web site is located at http://CartoonNetwork.com (AOL Keyword: Cartoon Network).
Subway Restaurants is the world's largest submarine sandwich franchise, with close to 17,000 locations in 74 countries. The Subway chain recently surpassed McDonald's in the number of restaurants open in the United States. In Canada, Subway Restaurants' has had more restaurant locations than McDonald's for a number of years. Headquartered in Milford, Conn., Subway Restaurants was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey�one that made it possible for thousands of individuals to build and succeed in their own business. Subway Restaurants was named the number one franchise opportunity in all categories by Entrepreneur magazine in its Annual Franchise 500 ranking in January 2002�for the record-breaking 10th time in 14 years! For more information about the Subway franchise, visit www.subway.com.
Subway® is a registered trademark of Doctor's Associates Inc. (DAI). CARTOON NETWORK, the logo, TIME SQUAD, characters, names and all related indicia are trademarks of and © Cartoon Network.
