As of September 7, the more than one million kids who log on to foxkids.com every month will be redirected to FOXBOX.TV, where they can explore and interact with the characters from their favorite FOX BOX programs as never before, thanks to the latest in online technology. Characters like Kirby, Ultraman Tiga, Kid Muscle, the Stargate Command team, and the culinary creatures from Fighting Foodons are all featured on the website to transform kids' computers into a literal "Fox Box" as they download cool screensavers, music and icons; play games; enter sweepstakes; and discover history, trivia and news about their favorite characters that are not revealed in the on-air programs.

As the official online destination for the FOX BOX, FOXBOX.TV also offers advertisers a means to become fully integrated with the Saturday morning FOX BOX. Through associations with the popular characters, co-branded initiatives, mini-sites and the use of all forms of rich media, advertisers' brands and services will connect directly with kids in a unique way.

Dan Barnathan, Executive Vice President of Sales, Marketing and Promotion for 4Kids Entertainment, said, "FOXBOX.TV truly enhances the kids' viewing experience and offers advertisers a very targeted and effective means to capitalize on the power of the FOX BOX programs and characters. I'm also pleased to announce that Peter Fontana has been named Director, Integrated Sales & Marketing for 4Kids Entertainment. Peter joins us from AOL/Time Warner with a tremendous amount of integrated sales experience, to handle the day-to-day ad sales for FOXBOX.TV."

Premiering Saturday morning, September 14 at 8:00AM ET, PT / 7:00AM CT, MT, the FOX BOX features four hours of the best in action adventure, fun and surprises, including such high-profile entertainment as KIRBY: RIGHT BACK AT YA!, an animated series based on the Nintendo video game superstar, as well as the action-filled series ULTRAMAN TIGA, ULTIMATE MUSCLE, FIGHTING FOODONS and STARGATE INFINITY.

About 4Kids Entertainment

Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing and product development; television, film, music and home video production and distribution; media buying and planning and website development. For further information, please visit the Company's website at www.4kidsentertainment.com.

This press release contains forward-looking statements. Due to the fact that the Company faces competition from toy companies, motion picture studios and other licensing companies, and the uncertainty of public response to the Company's properties, actual results or outcomes may differ materially from any such forward-looking statements.