"Kim Possible," the story of a high school cheerleader who fights evil around the globe while also coping with the typical teen pressures of dating, studying and socializing, debuted June 7th on Disney Channel. It became the highest-rated premiere ever for an original Disney Channel series when 2.5 million viewers watched the first episode. "Kim Possible" will also air Saturday mornings on ABC Kids beginning September 14, 2002.

Working with Disney Consumer Products, Equity Marketing will produce and market "Kim Possible" toys, including fashion dolls, mini-dolls, novelties and plush items for the mass and specialty markets. The first products will be available to consumers in Spring 2003.

"We are very excited to add 'Kim Possible' merchandise to our array of consumer products," said Mark Siegel, vice president of consumer products marketing for Equity Marketing. "The impressive show ratings indicate that children are embracing the characters and the imaginative storylines. We look forward to bringing these unique characters to life through innovative product designs."

"We are pleased to be working with Equity Marketing for the creation of new 'Kim Possible' products," said Vince Klaseus, vice president, Global Toys, Disney Consumer Products. "Equity shares our commitment to developing high-quality products, which will be seen by consumers in a variety of dolls, plush items and novelties."

Added Siegel: "'Kim Possible' fits the formula that has worked well for our consumer products division: it appeals to the kids, tweens and family markets and has consistent exposure provided by the television show which increases the property's long-term growth potential. We expect that 'Kim Possible' will be a key contributor to the continued growth of our consumer products business line."

Equity Marketing, Inc. is a leading global marketing services company based in Los Angeles, with offices in Chicago, New York, London, Paris and Hong Kong. The Company focuses on the design and execution of strategy-based marketing programs, with particular expertise in the areas of: strategic planning and research, entertainment marketing, design and manufacturing of custom promotional products, promotion, event marketing, collaborative marketing, and environmental marketing. The Company's clients include Burger King Corporation, The Coca-Cola Company, CVS/pharmacy, Hallmark Cards, Kellogg's, Morgan Stanley, Procter & Gamble and J.E. Seagram & Sons, among others. The Company complements its core promotions business by developing and marketing distinctive consumer products, based on trademarks it owns or classic licensed properties, which are sold through specialty and mass-market retailers. More information about Equity Marketing is available on the Company's web site at www.equity-marketing.com.

All trademarks listed in this release are the property of their rightful owners.

Certain expectations and projections regarding the future performance of Equity Marketing, Inc. discussed in this news release are forward-looking and are made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These expectations and projections are based on currently available competitive, financial and economic data along with the Company's operating plans and are subject to future events and uncertainties. Management cautions the reader that the following factors, among others, could cause the Company's actual consolidated results of operations and financial position in 2002 and thereafter to differ significantly from those expressed in forward-looking statements: the Company's dependence on a single customer; the significant quarter-to-quarter variability in the Company's revenues and net income; the Company's dependence on the popularity of licensed entertainment properties; the Company's dependence on foreign manufacturers; the negative results of litigation, governmental proceedings or environmental matters; and the potential negative impact of past or future acquisitions. The Company undertakes no obligation to publicly release the results of any revisions to forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. The risks highlighted herein should not be assumed to be the only items that could affect the future performance of the Company.