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JAKKS to Make Disney TV Games

MALIBU, Calif. -- Sept. 17, 2002 -- JAKKS Pacific, Inc. announced today that the Company has entered into a licensing agreement with Disney Interactive to develop and market multiple "TV Games"(TM) products featuring the Disney brand and characters. "TV Games" utilize a television to plug and play multiple video games contained within an all-in-one system controller.

JAKKS "TV Games" featuring classic Disney characters, Winnie the Pooh and Friends, Disney Princesses, and other Disney properties will be marketed under JAKKS' Toymax division and is slated to premiere Fall 2003.

Toymax first introduced "TV Games" in 2001 with 10 classic video games in one game controller. Players plug the "TV Games" system, a hand-held control, into any standard television and then have 10 video games in one lightweight, compact, portable controller. No game console, or other software or hardware is required.

About Disney Interactive

Disney Interactive, Inc., a worldwide leader in the creation of innovative interactive entertainment, develops, markets and globally distributes a wide variety of interactive family-oriented entertainment, educational and sports CD-ROMs and video games. Disney Interactive is the multimedia arm of The Walt Disney Company's Consumer Products business unit. For more information on Disney Interactive's products, visit www.disneyinteractive.com.

About JAKKS Pacific

JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and leisure products. The product categories include: Action Figures, Arts & Crafts Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush and Dolls. The products are sold under various brand names including Flying Colors®, Road Champs®, Remco®, Child Guidance®, Pentech®, Toymax®, Funnoodle®, Laser Challenge(TM) and Go Fly a Kite(TM). The Company also participates in a joint venture with THQ Inc. that has exclusive worldwide rights to publish and market World Wrestling Entertainment(TM) video games. For further information, visit www.jakkspacific.com.

This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations, estimates and projections about JAKKS' business based, in part, on assumptions made by its management. These statements are not guarantees of JAKKS' future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including, but not limited to, those described above and the following: changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing and difficulties encountered in the integration of acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release.

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