The National Parenting Center chartered the Seal of Approval Program in 1989 to help parents undertake the challenges of parenting. Products are examined through comprehensive testing. After an eight-week multi-step evaluation process -- TWO of Playmates' dolls received this prestigious award.

The dolls were evaluated on level of appeal, design and presentation, desirability, sturdiness, and interactive stimulation. Test results are based on both statistical averaging and comments received by testers. Testers are made up of parents, educators and panelists from The National Parenting Center.

"We are so pleased and delighted to have our new Disney brand of large dolls recognized by this prestigious association," said Lori Farbanish, Vice President Marketing Girls Toys, for Playmates. "Our products are the result of years of experience in manufacturing quality toys. Our toys are created based on research with children and their parents. We look to create products that will stimulate a child's imagination, create new and innovative play patterns and most importantly, be fun to play with," continued Farbanish.

Visit http://www.tnpc.com to see the report and more information on the "Before Once Upon A Time" Disney Little Princesses and My Interactive Princess Belle.

Playmates Toys

Playmates Toys Inc. manufactures, markets and distributes a wide range of girls' and boys' toys, activity and novelty electronics, and products based upon character-rich licensed entertainment properties. Among the company's best-known brands are the "Amazing" family of interactive dolls and the unique water-filled "Waterbabies" dolls.

Key licensed properties include Disney's Princesses and other classic characters from The Walt Disney Company, Twentieth Century Fox's "The Simpsons," and Mirage Studios' "Teenage Mutant Ninja Turtles." Playmates Toys is a division of Playmates Interactive Entertainment Limited, a Hong Kong-based company whose stock is traded on the Hong Kong Stock Exchange.