Van Nuys, CA. - Sep. 30th, 2002 - Toycom, a leading distributor of anime, manga, and game-related action figures, and Blizzard Entertainment® are pleased to announce they have entered a strategic licensing partnership for the manufacturing of action figures based on popular characters from the WarCraft®, StarCraft®, and Diablo® worlds.
"We are extremely proud to be working with Blizzard on this project. We feel these properties naturally lends themselves to making awesome, highly articulated action figures, highly detailed cold-cast resins and play-sets." said Jess Bansal, Toycom Sales Manager. "One of the great benefits of working with Blizzard is that it will enable us to generate even greater interest and exposure for our action figures with the mainstream audience. We are looking forward to enjoying the same great success we enjoyed with our Berserk product line. Exact details of the upcoming releases will be announced at the next NY Toy Fair taking place in February 2003."
"We are pleased to be entering this relationship with Toycom," stated Paul Sams, senior vice president of business development at Blizzard Entertainment. "By leveraging Toycom's knowledge of collectible merchandise, we are able to expand our high-quality line of action figures and bring more of our legendary characters to life."
Best known for blockbuster hits including the Warcraft®, StarCraft®, and Diablo series, Blizzard Entertainment (www.blizzard.com), a studio of the games division of Vivendi Universal Publishing, is a premier developer and publisher of entertainment software renowned for creating many of the industry?s most critically acclaimed games. Blizzard's track record includes seven #1-selling games and multiple Game of the Year awards. The company's free Internet gaming service Battle.net reigns as the largest in the world, with millions of active users.